IBM Commerce Eighth Annual Online Retail Holiday Readiness Infographic

iOS vs. Android

Traffic

Sales

AOV $104 iOS $74 Android

15% 33%

6% 19%

Desktop vs. Tablet vs. Smartphones

Traffic Sales AOV

$122

Online shopping continues to soar

13%

34% 53%

$103$81

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Follow the IBM Digital Analytics Benchmark online retail trends as they unfold at @IBMEngage and #IBMBenchmark

Data in this infographic is based on IBM Digital Analytics Benchmark, the only real-time, self-service solution that delivers aggregated and anonymous competitive data for a comprehensive set of key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors.

12.6%

Average order value

$125

4 Items per order

75% 11%

14%

Shoppers are easily distracted

6:42 March 2015

Average session length down 10% from March 2013

7.2March 2015

Average page views per session down 8%

from March 2013

36%March 2015

Bounce rate up 10% from March 2013

Understand your

customers

Seamlessly engage across

all channels

Create exceptional

mobile experiences

Fuel innovation, productivity and results

Mobile is driving record results

Predictions

December 2014

increase in online retail sales YoY for Thanksgiving through Cyber Monday

Mobile % of sales reached 27%

21% Mobile % of sales predicted to reach

by December 201526%

December 201445%

Mobile % of traffic predicted to reachby December 201556%

Conversion rates on key shopping days.

1 3 5 7 9 11 13 15 17 19 21 23 25 27 28 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

7%

6%

5%

4%

3%

2%

1%

0%

Cyber Monday

Black Friday Green Monday

Thanksgiving

Dec 26

November December

Conversion rates were highest on Cyber Monday across all channels:Direct = 6.0%Paid = 5.9%

Marketing = 5.2%Natural = 3.5%

Mobile = 3.3%Referral = 3.1%

Social = 2.1%

Online shopping is on the rise, mobile shopping is hitting new heights, and the continuing surge in sales may make this the most exciting season yet—especially for retailers who plan ahead. Here’s a look at key trends

that can help you succeed this season.

The 2015 holiday season is shaping up to be a real gift to U.S. online retailers. Sales were strong in 2014, especially from mobile devices.

Over half of all online traffic and one quarter of all online sales are expected to come from mobile devices by December 2015.

Despite the continued rise in mobile shopping, consumers still prefer to make their purchases using the larger screen real estate of desktop devices.

(March 2015 metrics)

Apple device users are more prolific browsers and buyers than Android users.(March 2015 metrics)

Attention spans are getting shorter, shoppers are spending less time online, and bounce rates are going up. But big sales can get their attention.

Are you ready for record-breaking retail results?

Ensure a successful holiday season by using real-time insights and automation to understand customers and engage them anytime, anywhere.

Shoppers were clearly looking forward to deals and discounts beginning on Thanksgiving and Black Friday, as conversion declined noticeably in the days preceding.

Ring in the Holidays,Rake in the Sales A Look at the 2015 Season