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HATCH LIVE THE GAP BETWEEN
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MIND THE (in-store) GAP
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1. KEEP THINGS IN PERSPECTIVE
IN A LARGE SUPERMARKET, THE AVERAGE SHOPPER SEES FOUR ITEMS OF P-O-P PER SECOND.
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2. TIMES THEY AREN’T-A-CHANGIN’
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ACTUALLY NOT THAT LONG, LONGAGO…
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3. KEEP IT SIMPLE
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4. THIS ISN'T MY FIRST TIME
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5. TAKE IT HOME
SHOPPERS TAKING THE SHOP HOME
6. START INTERRUPTING
7. WHAT’S IN IT FOR ME?
88. IN-STORE IS NOT ONE GAP, BUT MANY
SHOPPERS ARE NOT FALLING THROUGH THE GAPS
BRANDS AND RETAILERS ARE
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END.
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