Wild Apricot Expert Webinar Series: How to Build an Amazing Volunteer Recruitment Strategy

Presented by: Barry Altland

Date: Thursday, February 11th, 2016Time: 3:00 – 4:00 PM (ET)

Build. Connect. Grow. Membership & more.

How to Build an Amazing Volunteer Recruitment Strategy

Barry AltlandAuthor of “Engaging the Head, Heart and Hands of a Volunteer”

#wildwebinar @wildapricot @HHHEngagement

The Volunteer Continuum

Attraction Discovery Engagement

Sustainment

Redirection

The Volunteer Continuum

Attraction

Discovery Engagement

Sustainment

Redirection

Rethinking Volunteer Recruitment

Otherliness and its Meaning to Leaders

Otherliness is placing the needs, wants and desires of others

ahead of our own.

pp. 6-7, “Engaging the Head, Heart and Hands of a Volunteer,” The Peppertree Press, 2015.

Otherliness Applied to Recruitment vs. Attraction

OrganizationNeedsFirst

Short-TermResults

IndividualNeedsFirst

Long-Term Results

Sustainable Outcomes

http://HHHEngagement.com > Leader Resources > The Difference in Engaging Volunteers

Suggested Tips and Techniques for Attraction

1) Posting available volunteer roles vs. posting all volunteer roles

2) Thorough role descriptions, including time commitment, location, solo/group activity, direct beneficiary contact, age, requirements

3) “A person who enjoys . . . may find this role appealing.”

4) “Don’t see a role listed here that matches your unique talents? Let’s chat! Tell us how you would like to make a difference . . .”

pp. 49-51, “Engaging the Head, Heart and Hands of a Volunteer,” The Peppertree Press, 2015.

The Volunteer Continuum

Attraction Discovery

Engagement

Sustainment

Redirection

The Guide for Engaging Volunteers

1) Seek 2) Touch 3) Tune In

4) Fliphttp://HHHEngagement.com > Leader Resources > The Guide for Engaging Volunteers

The Discovery Conversation

“What brings you here? What attracted you to this organization?”

“Tell me about your interests and hobbies. What do you like to do? What do you prefer not to do?”

“What do you do professionally? Describe your development goals.”

“What special skills, talents or strengths do you have that could benefit others as you share them?”

p. 64, “Engaging the Head, Heart and Hands of a Volunteer,” The Peppertree Press, 2015.

The Guide for Engaging Volunteers

1) Seek 2) Touch 3) Tune In

4) Flip 5) Listen/Learn 6) Next Steps

The Volunteer Continuum

Attraction Discovery Engagement

Sustainment

Redirection

Coaching: Leadership Otherliness in Action

Coaching is conducting regularly scheduled one-on-one discussions

between the leader and the volunteer that are focused on performance and

development.

pp. 115-121, “Engaging the Head, Heart and Hands of a Volunteer,” The Peppertree Press, 2015.

Acknowledging Desired PerformanceAppreciation a general expression of gratitude

for presence, demonstrated qualities and characteristics and overall contribution.

Recognition a specific expression provided

in acknowledgement of having met or exceeded performance expectations;

Recognition delivers intrinsic, emotional value to the recipient.

Reward a tangible item provided

in acknowledgement of having met or exceeded performance expectations; a

Reward delivers extrinsic, monetary value to the recipient.

Incentive a factor that drives or enables

meeting or exceeding performance expectations by providing predetermined

recognition or reward; an incentive may have tangible or emotional value.

pp. 131-137, “Engaging the Head, Heart and Hands of a Volunteer,” The Peppertree Press, 2015.

What questions do you have?

Signed books currently available at a 20% discount off retail at

http://shop.HHHEngagement.com