Totally Turning Recruitment on its Head at Zappos and Eventbrite

Turning Recruitment on its Head at Zappos and EventbriteMike Bailen, Director of Recruiting @ Eventbrite @BailenOut

Circa 2007

Our Opportunity

Number of applicants

Number of hires (the 1%)

Number of rejection letters

12 # of positive experiences it takes to make up for one unresolved negative experience

Source: “Understanding Customers” by Ruby Newell-Legner

Number of rejection lettersReject 1%. Hire 99%

The Dream

Number of rejection letters

The Dream Efficiency Better candidate XP Better brand Faster time to fill More meaningful work

Applicants

Interviews

Hire

Applicants

Interviews

Hire

Being reactive

Applicants

Interviews

Hire

Being proactive

Applicants

Interviews

Hire

Being proactive

Business needs Talent landscape

Applicants

Interviews

Hire

Being proactive

Business needs Talent landscape

Relationships

Relationships

Relationships

Volume Down, Quality Submittals Constant

Before After

5,004

16,009

10201009

Total Applicants (-69%)

Quality Applicants

Bringing the world together through live experiences

San Francisco Nashville

Melbourne

3731 KM

The Challenge

The Team

Number of rejection lettersReject 1%. Hire 99%

The Dream

Nurture leads

Engaged

Build Awareness

Opportunity

Applicants

Interviews

Hire

Build Awareness

Applicants

Interviews

Hire

LeadsMarketing Automation / CRMScoringTargeting

Passive Pipeline

Engaged

Opportunity

RecruitingATSSourcing ToolsAssessment Tools

Active Pipeline

Recruiting Marketing

Build Awareness

Applicants

Interviews

Hire

Briteling Blog

Social Media

LinkedIn/Glassdoor

Company Content

Tactics MetricsBlog Views

Retweets/Shares

Followers

Page Views

CTR

Build Awareness

Applicants

Interviews

Hire

Tactics MetricsEngaged

Events

Subscription

Careers Site

Referrals

Opt Out Rates

Career Site Visits

Bounce Rate

# of Referrals

Dept. Specific Content

Attendees/Opt In Rates

Build Awareness

Applicants

Interviews

Hire

Tactics Metrics

Engaged

OpportunityReq Specific Content

Coffee Chat

Phone Call

Office Tour

Quality

Conversion to Candidate

Applicants

Interviews

Hire

Engaged

Opportunity

Quality of Hire

Time to Fill

Funnel Efficiency - Less Applicants, Less Interviews, Stronger Hires

Recruiting Metrics

Reqs Filled/Recruiter/Quarter

Close Rate

Better Candidate Experience

Number of rejection letters

The Dream Efficiency Better candidate XP Better brand Faster time to fill More meaningful work

Turning Recruitment on its Head at Zappos and EventbriteMike Bailen, Director of Recruiting @ Eventbrite @BailenOut