Talent Hack: Surviving a 60% budget cut with a technology pipeline - Kathryn Callow

THIS IS A TALENT HEIST#talenthiest @DearKat

*All views expressed are solely my own and do not represent the thoughts, opinion nor will of the Ferrero Group*

If you don’t know what that was

a) we can’t be friends

b) ‘harlem shake’*

*DISCLAIMER: Not now, after the preso I need 5 minutes more attention and p.p.s: I am also not responsible for any harlem shake addiction, workplace procrastination that occurs hereinafter

We produced all our content in-house

Yes. You read that right.

1secondeveryday.com

flipagram

Hyperlapse

Q: What about the video seeding?

A: Thunderclap

1000 pieces of LinkedIn Content

Made in-house on PowerPoint

Agency = Papirfly

(practically)

Some things we learned A. talent likes different

B. talent likes non-glossy content C. talent will give attention to A & B

in hires now a

follower

#talentheist @DearKat

1 5

million organic

omni channel ( alone)

#talentheist @DearKat

3.7per quarter impressions

FollowersFrom 34, 000

To

#talentheist @DearKat

190, 000

time spent on site

1m 18s2m 27s3m 03s3m 35s

TIMEspent on site

#talentheist @DearKat

1m 18s 3m 35s

EMV = Earned media value

#talentheist @DearKat

€1 MILLION(1 004 068)

apps

178,856 web trafficDuration 2m27s

IT = 83%

968 991 impressions15 045 followers +

EMV: €237 711

1 581 587 impressions 20, 071 followers +

EMV: €317 121

apps

230, 683 web trafficDuration 3m03s

IT = 60%

3 776 335 impressions 29, 298 followers +

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apps

201, 904 web trafficDuration 3m35s

IT = 33%

Qs?