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Guardian Jobs wanted to find out what employers, young people and their influencers thought about apprenticeship schemes and offer employers advice about how best to engage with young talent. We will be presenting our research findings which seeks to answer some of these questions... - How are apprentices/school leavers perceived in comparison to graduates? - When do young people start thinking about their careers and who are their key influencers? - Who is ultimately responsible for providing young people with careers advice? - How and where can employers best engage with young people?
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In association with:
• Do young people still want to go to university?
• Are apprenticeships a good alternative to university?
• Should careers advice be taught at school?
• Should employers come into schools?
• And what do employers think?
Key Themes
Do young people still want to go to university?
Source: UCAS Applicant Statistics April 2014
University applications are at the highest level since 2011
More than half of students say they are put off by the costs of going to university
Sample: 300 students
52% plan to go to university
55% “the cost of university puts me off”
Are apprenticeships a good alternative to university?
Only 1 in 5 students plan to do an apprenticeship
Sample: 300 students
Teachers value apprenticeship schemes
Sample: 430 teachers
Should careers advice be taught at school?
Students would like more careers advice at school
Sample: 300 students
Sample: 430 teachers
Ofsted calls for better careers guidance for young people
Sample: 430 teachers
Should employers come into schools?
Teachers think it’s useful for employers to come in and talk to young people
Sample: 430 teachers
57% of teachers said that employers come in and talk to their students
84% think this is useful for students
And they would like more contact with both parents and employers
Sample: 430 teachers
Parents would prefer to have contact with teachers about careers advice
Sample: 198 parents.
Parents are keen for employers to speak to young people about careers
96% of parents would like employers to speak to young people
Sample: 198 parents
And what do employers think?
How many employers offer apprenticeships?
Sample: 185 employers
How valuable are apprentices?
72% “apprentices offer good ROI for my business”
Apprentices are more likely to progress and stay longer than graduates
Sample: 185 employers
Employers want more visibility in schools
Sample: 185 employers
Our Story: Young People at the Guardian
Anne Eden-Russell & Jo Baddeley
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