Een succesvolle recruitment strategie voor 2015

Welkom Bij

17 September 2014

Agenda

LinkedIn Update

Strategie 2015: Build.Engage.Recruit

Pauze

Maarten Fekkers, NSPYRE

Afsluiting en Borrel

Verzoeknummers?

Ranking the Stars.. ;-)

Most Popular

Most Endorsed

Earliest Adopter

Most

Connected

Maarten

Fekkers

Jan Jeroen van

Meerveld

Shaunny

Veldhuis Amit

Biswas

Waarom?

The professional

profile of record

Connect all of the

world's professionals

Identiteit Netwerken Kennis

The definitive professional

publishing platform

The professional profile of record

Identiteit

Connect all of the world’s professionals

Netwerken

Groups SlideShare Influencers Pulse

The definitive professional publishing platform

Kennis

Waarom voor Klanten?

Hire

Power half of

all hires

Market

The most effective way for

marketers to engage

professionals

Sell

The start of every

sales opportunity

Connecting talent with opportunity

at massive scale

Create economic opportunity

for every member of the global

workforce

Our vision

Global

3M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

18M+ BRAZIL

100M+ UNITED STATES OF

AMERICA

9M+ CANADA

24M+ INDIA

6M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

16M+ UNITED KINGDOM

8M+ FRANCE

7M+ ITALY

2M+ BELGIUM

1M+ DENMARK

3M+ TURKEY

5M+ NETHERLANDS

1M+ SWEDEN

6M+ SPAIN

313M+ Members

worldwide +2 New members per second

5M+ CHINA

THE WORLD IS

CHANGING FAST…

Candidates

More Connectivity

More Choice

More Channels

1980’s 1990’s 2000’s 2010’s

Filing Cabinet

Recruiters

Offline Database

Job Channels

Social Media

SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business

are passive and not

looking to move

80%

60%

of them are open

to opportunity!!

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Followers are more likely to recommend your business 2.5 x

95%

Followers are 95% more likely to respond to an InMail

of members are interested in job opportunities from companies they are following 79%

3 STAPPEN STRATEGIE

YOUR FOLLOWERS

& YOUR BRAND

NURTURE YOUR

TARGET

AUDIENCES

DO WHAT

YOU DO BEST

BUILD ENGAGE RECRUIT

ENGAGE

RECRUIT

RELEVANT

JOBS

RECRUITER

ENGAGE

CONTENT

UPDATES

CAREER

PAGES

BUILD

TARGETED

MEDIA

EMPLOYEE

ADS

Stap 1

RECRUIT ENGAGE BUILD

ACCELERATE FOLLOWER GROWTH

Reach out to potential candidates and convert them into followers

BUILD

TARGETED CAMPAIGNS

300% Follower base increase - Symphony Teleca

LEVERAGE YOUR EMPLOYEES BUILD

EMPLOYEE PROFILE

ADS

of page views are members looking at members 76%

Stap 2

RECRUIT ENGAGE BUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGING ENGAGE

Page visitors see the content that is relevant to them

≤ 400%

increases in candidate conversions achievable with targeted content

CAREER PAGES

IMAGES

JOBS

VIDEO’S

KEEP YOUR FOLLOWERS

UP TO DATE

Ensure you are always top of mind

Relevant content Encourages likes & shares

ENGAGE

CONTENT UPDATES

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click through rates for updates 25%

Reach a wider audience before you even have them as followers

ENGAGE

SPONSORED UPDATES

Stap 3

RECRUIT ENGAGE BUILD

PROMOTE YOUR JOBS TO THE BEST

CANDIDATES RECRUIT

RELEVANT JOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

PROACTIVELY SOURCE CANDIDATES

RECRUIT

RECRUITER

Increased access to the network

Reach out using InMail

Workflow and Collaboration tools 95%

Followers are

95% more likely to respond to

an InMail

Follo

wers

Time

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANT JOBS

CAREER PAGES

TARGETED MEDIA

EMPLOYEE ADS

RECRUITER CONTENT UPDATES

BUILD ENGAGE RECRUIT

NSPYRE RECRUITMENT

tbv Linkedin

OVER NSPYRE

• 600 medewerkers

• Kantoren in Zwolle, Utrecht

en Eindhoven en één in

Roemenië

• Industriële en High Tech

automatisering en sinds 1 aug

ook Mechatronica

Notulen Directieoverleg 2013 37

RECRUITMENT

• Drie recruiters, elk verantwoordelijk voor een specifieke set business units/doelgroepen

• +/- 100 nieuwe hires per jaar.

• Alle profielen zijn schaars; van Software Developers tot Big Data specialisten en van Smart Improvement Consultants tot PLC/Scada Engineers

• Recruitment doet geen selectie gesprekken

• Pro Actief recruitment proces.

• Rapportagelijn direct aan C-level

• Continue werving (geen time to hire)

• CPH: minder dan 3k

Notulen Directieoverleg 2013 39

INTEGRALE AANPAK WERVING

Nspyre

Post & Pray

Employer Branding

Community building

Referral

Directe benadering

Online Marketing

Nspyre

Post & Pray

Employer Branding

Community building

Referral

Directe benadering

Online Marketing

INVULLING LINKEDIN

• Vacature slots

• Work with us banner

• Company page/

Career page

• Content van

homepage

• Veel contact met

geselecteerde

groepen/projects

• Content driven

• Talent Pipeline

• Eerste selectie via

Linkedin

• Koud contact leggen

• Via linkedin referrals

zoeken

PRODUCTEN

Notulen Directieoverleg 2013 42

• Work with us banner

• Recruiter seats

• 21 Jobslots

• Career Gold page

RESULTATEN SEPT-JULI

Hired 43 Traceable Impacted Hires

61 Total Hires

TWEE CONCRETE TOEPASSINGEN

• Database Tracking

– Oude sollicitaties vanuit ATS in Linkedin

– Dynamische database

– Hireing keuzes later nog eens bekijken en conclusies uit halen

• Technology Tuesday

– Kandidaten benaderen via Linkedin voor een inhoudelijke sessie over techniek gebruikt bij Nspyre

– Van en door Nspyre collega’s

– Database en relaties opbouwen via content/events

Bedankt!

http://bringinyourparents.linkedin.com/