#AGR14 How to navigate the schools recruitment market confidently and effectively - MyKindaCrowd,...

Connecting young people with the world of work & leveling the playing field

In partnership with

Careers guidance and

inspiration

Key Points 1. Schools and colleges responsible for independent careers

guidance for 12-18 year olds.

2. Big Government culture change: provide framework for schools

and employer collaborations.

3. Teachers will be encouraged to have 5-days work-experience

with employers per year.

4. National Careers Service role – reshaped from October 2014.

Agenda

1. Schools scene setting 2. Engage from stakeholders 3. Collaborative case study 4. Leave with useful information

Introductions

1. Will: Managing Director, MyKindaCrowd 2. Rachel: Senior-Management team, MyKindaCrowd 3. Anouska: Capgemini 4. Pierrina: Head of Enterprise / employer-eng, Stafford College 5. Jade: Vice-Principal, Studio-School Liverpool 6. Danielle: Software-engineer Apprentice, Capgemini 7. Rachel: A-level Student 8. Lily: Business Student, Exeter University

Warm-Up Questions!

Do you currently recruit SCHOOL-leavers to;

1. apprenticeship schemes,

2. sponsored degree programmes

3. Straight to work

Stay standing up!

Now those who said ‘no’ to that question, please stand up if you intend to begin school recruiting.

Do you have a strong knowledge of the school and college landscape?

Do you find it challenging to keep up with the ever changing curriculum, enterprise, career and work-experience initiatives in schools?

It IS challenging!

Brief history 1. 2010: Diploma’s launched in schools, then withdrawn. Teachers invested huge time and energy. 2. March 2011: Government stops funding work-experience via‘Education Business Partnerships’. Teachers must

now organise this. 3. December 2011: Government stops funding ‘Enterprise’ (employability skills). Teachers expected to continue

without funding. 4. 2012: Schools begin converting to ‘Academy’ status, gaining control of the ‘top-slice’ funding. 5. January 2012: Local Authorities no longer need to provide Careers advice to schools. Connexions close.

Teachers expected to deliver careers advice. 6. April 2012: National Careers Service website launches. Providing online help and telephone support, replacing

face-to-face guidance. 7. September 2012: University fees increase by 300%. 8. December 2012: David Cameron says ‘Apprenticeships to become the new norm’. 9. January 2013: Five University Technical Colleges (UTC’s) are open: employer backed 10. May 2013: ‘Traineeships’ pilot, combining work-experience, employability skills and vocational English and

Math… supporting Apprenticeship readiness. 11. August 2013: Apprenticeship applications up by 30% year-on-year. 12. September 2013: OFSTED finds careers provision ‘not working’ in 75% of schools. 13. September 2013: Employer ownership of skills; Professional Service sector. 14. January 2014: ‘Degree equivalent’ Higher-Apprenticeships take off with ‘space cadets’.

And what’s coming.. 1. September 2014: New Computing curriculum: two languages by age 14. Employers integrate. 2. September 2014: New Compulsory Core-Maths curriculum, to age 18. Employers integrate. 3. September 2014: New Career guidelines: Employer interactions, work-place visits. No new funding. 4. September 2014: Enterprise(employability skills). MKC advisory Board Lord Young review. 5. September 2014: Teacher work-experience recommended by Lord Young. Employers integrate. 6. September 2014: STEM ‘guru’s’ and ’YourLife’. Employers integrate. 7. September 2014: Traineeships launch and gain momentum. Employer led. 8. September 2014: Government launch TechBacc: Higher Vocational Qual, including English and maths. 9. September 2014: Re-modelled National Apprenticeship Service

Delivered in… • 392 Colleges target 14 to 19 age range: Competing with schools. • 2,487 Academies with autonomous decision making. • 2,021 Secondary schools • 294 Free Schools • 20 UTC’s (University Technical Colleges) • 40 Studio Schools • 2015: Election…. Substantial change likely

Lets get started We’d like you to gain a first-hand insight of the challenges faced by each of the THREE stakeholder groups;

1. Teachers

2. School student and recent Apprentice

3. Industry recruiter

Teachers in schools or colleges 2-minutes Pierina: Explain the biggest Challenges you face engaging with large employers 8-minutes Group write 10 small ideas on how teachers could solve the problem 5-minutes Group write 3 Big Ideas on how teachers could solve the problem

1

2

3

Company recruiting school-leavers 2-minutes Anouska: Explain the biggest challenge you face in next 12-months 8-minutes Group write 10 small ideas on how employers could solve the problem 10-minutes Group builds on these solutions, forming a Big Idea

Young person: School, University student and Apprentice recruit 2-minutes Rachel, lily and Danielle explain the biggest Challenges faced engaging with employers 8-minutes Group write 10 small ideas on how students could solve the problem 5-minutes Group write 3 big ideas, how school-students could solve the problem

Share your BIG ideas Stakeholders: please share the best Big Idea

Case Studies Let’s build on the stakeholder insights..

1. We have 3 case-studies, each with key information. 2. In groups of 5; develop a campaign to address the specific

issues. • 2-minutes: Select a Case Study. • 12-minutes: ‘Small Ideas’ on Post-it’s…campaign components. • 8-minutes: Order the components & write up your campaign.

Case Study 1: International retailer Background: • High street retailer • Recruits nationally • School-leavers, Apprentice, Graduate. Problems: • Currently receives too many school-leaver applicants. • Many applicants lack work-ready skills. • Find it difficult to recruit talented young people. • Recruits have an low expectation of what will be required of them. • High attrition rate of new recruits. Insights: • Careers teachers don’t sign-post academically able students. • Parents view this career as a ‘last resort’. • Lack of awareness(teachers, students, parents) re varied roles on offer. • New 2014 Enterprise (employability skills) agenda.

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Case Study 2: Engineer and manufacturer Background: • Global company • Regional Office recruitment • Advanced, Higher Apprentice/Undergraduate and Graduate Programmes. Problems: • Brand awareness is low • National shortage in STEM students • Gender imbalance Insights: • Misunderstanding about how big a part technology plays (New Computing

curriculum launches September 2014) • Understanding of careers in engineering and manufacturing low, parents

who work in the sector are the best source of candidates • Parents/schools perception that apprenticeships are second choice to

University

2

Case Study 3: Financial Services Background: • International • Recruits onto sponsored degree programme • Client facing Problems: • Current work-force not reflective of our diverse customer base. • Lack of awareness of sponsored-degree-programmes. • Competition from same-sector and different sector companies. Insights: • Lack of understanding of what the roles involve. • Influencers sign-post to only strong Math students. • AAB grades required.

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Share your case study solution Please share the best Big Idea

In your take-away bag • Slides from the Department for Education

• Research report

• Practical Schools engagement Campaign planner.

We will email you

• Completed CASE STUDIES from today. Please tell us!

Connecting young people with the world of work & leveling the playing field

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