Web 2.0 Enrichment Slide Show 011409

Consumers Embrace Web 2.0 Applications for Real Estatepp

Licensed To Kill

Past, Present…Next

Web 1 0Web 1 0Web 1.0Web 1.0

Web 2.0Web 2.0

Web 3.0Web 3.0

Wait, I missed Web 1.0!

• Web 1.0 is the general t th t h bterm that has been created to describe the Web before the bursting gof the dot-com bubble' in 2001.

from personal websites to– from personal websites to blogs and blog site aggregationfrom publishing to– from publishing to participation

– from content management systems to links based onsystems to links based on tagging (folksonomy)

Wait, I missed Web 1.0!

Web 2.0, taking aim at real estate

BlogsBlogs

Video

Mash-upsMash ups

Social Networks

What is Web 2.0?• Web 2.0 refers to second generation web-based services that let

people collaborate and share information online.• A confluence of a number of trends: Participation, Personalization

& collaboration, Democratization of market access, Richer online apps

• The transition of Web sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users. p g pp

• A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share andcommunication, decentralization of authority, freedom to share and re-use, and "the market as a conversation“. (See ClueTrain Manifesto)

What is Web 2.0?

• “The cluetrain stopped there four times a day for ten years and they never took delivery.” -- Veteran of a firm now free falling out of the Fortune 500

• The Cluetrain Manifesto (1999) by Rick Levine, ChristopherThe Cluetrain Manifesto (1999) by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger– 95 theses

"A f l l b l ti h b Th h th– "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a di t lt k t tti t d ttidirect result, markets are getting smarter—and getting smarter faster than most companies."

What’s a Blog?

• “Word of mouth on steroids.” Yossi VardiYossi Vardi

• A blog (short for web log) is a user generated website where entries are made in journal styleentries are made in journal style and displayed in a reverse chronological order.

• Blogs provide commentary or• Blogs provide commentary or news on a particular subject, such as food, politics, or local news.

• Most blogs are primarily textual• Most blogs are primarily textualalthough some focus on photographs, videos, or audio (podcasting), and are part of the(podcasting), and are part of the wider network of social media.

What’s a Blog?

What’s a Blog?

What’s a Blog?

What’s a blog?

What’s a blog?

Personal blogging gg gdominates

Search engineSearch engine friendly

ffUnique differentiator

Free (or cheap) ( p)exposure

Makes you smart(er)Makes you smart(er)

What’s a Blog?• TheFloridaBlog: A blog about the best (and worst) the Sunshine

state has to offer us! • Sadie’s Take on Delaware Ohio: Delaware Ohio is a vibrant and• Sadie s Take on Delaware Ohio: Delaware Ohio is a vibrant and

growing community located just north of Columbus. A one year-old boxer tells the community's tale and a few of her own!

• Chicago Metro Area Real Estate - The daily adventures of a real i h h id f Chi h h b bestate agent serving the north side of Chicago, the north suburbs

and the west suburbs. • Northern Virginia Real Estate Guide Blog: Keep up to date with

the DC Metro Northern Virginia and Loudoun County real estatethe DC Metro, Northern Virginia and Loudoun County real estate scene: contemporary real estate issues, exclusive market updates and more...

• Realty Pupil - Exposing Real Estate - Real Estate Licensing E d O t d t d t th iExposed: One student goes undercover to expose the going ons of a Real Estate School in Utah, sharing all the secrets of Real Estate Agents, and showing that anyone can do what a real estate agent does.

Video blogs growing in popularity

Do you Twitter?

Questions about Blogs and Blogging?Blogging?

“Video killed the radio star…”

• “They took the credit for your second symphony. Rewritten by machine and new technologyRewritten by machine and new technology, and now I understand the problems you can see.

Video killed the radio star.

Pictures came and broke your heart.

And now we meet in an abandoned studio. We hear the playback and it seems so long agoWe hear the playback and it seems so long ago. And you remember how the jingles used to go.

In my mind and in my car, we can't rewind we've gone to farwe can t rewind we ve gone to far.

Pictures came and broke your heart, put the blame on VTR.

Video killed the radio star.”The Buggles, 1990

“Video killed the radio star…”

• Web 2.0 is built on broadband riding a Level 3 fiber optic backbone“Mo ing pict res” ha e• “Moving pictures” have historically had high mass appeal

• Video truly favors the “attractive and beautiful” It’ f t l t h• It’s free, or at least cheap, and everyone becomes a producer

“Video killed the radio star…”

“Video killed the radio star…”

“Video killed the radio star…”

No Houses for sale?for sale?

Sell yourself!yourself!

“Video killed the radio star…”

“Video killed the radio star…”

Over 200 000 000 YouTubeOver 200,000,000 YouTube videos served up daily.

“Video killed the radio star…”

Top 5 Online Video Websites ranked by Market Share of U.S. Visits

Rank name domain Mar-08 Mar-07 Percent Change

1. YouTube www.youtube.com 73.18% 55.28% 32%

2. MySpaceTV www.myspacetv.com 9.21% 17.73% -48%

3. Google Video video.google.com 4.06% 8.42% -52%

4. Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18%

5 Break com www break com 1 82% 1 57% 16%5. Break.com www.break.com 1.82% 1.57% 16%

“Video killed the radio star…”

Questions about Video?

MashUps: For Your Eyes Only

“Q Wh t d t h• “Q: What do you get when you cross an insomniac, an agnostic, and a dyslexic?

• A: Someone who stays up all night wondering if there is a Dog.”

Groucho Marx

MashUps• “…information and presentation are being separated in

ways that allow for novel forms of reuse." Sho Kuwamotoy• A MashUp is a website or application that combines

content from more than one source into an integrated e perienceexperience.

• Content used in MashUps is typically sourced from a third party via a public interface or API. p y p

• Many people are experimenting with MashUps using Google, eBay, Amazon, AOL, Windows Live, and Yahoo! APIs.

MashUps

• New MashUps• New MashUps last six months

• Top MashUpTop MashUp applications

MashUps

MashUps• Real Estate MashUps: (92 listed on Programmable Web)

– Agent Earth Auction Cloud BirdsEye Real EstateAgent Earth, Auction Cloud, BirdsEye Real Estate Search, CityCribs, CyberHomes, Earth Point Boise, eBay Real Estate, emongoo, eppraisal, FSBO Center, FSBO Map GoogleBase GooT be HomePriceMapsFSBO Map, GoogleBase, GooTube, HomePriceMaps, JustStepsAway, InternationalRealEstate, Nosy Neighbor Map, PlotOrNot, PropsMart, Real Estate ABC, RealEstateFU, RealtyBaron RealSearch, Shack Prices, Spyk Property Search, Trulia, Urban Registry, Zillow, ZipRealtyZillow, ZipRealty

MashUps891 listings

MashUps

MashUps

MashUps

MashUps

MashUps

MashUps

Questions about MashUps?Questions about MashUps?

Web 2.0: the ultimate network

“Where two or more of you are gathered…”

Matthew 18:20

Web 2.0: the ultimate network

• A social network is a social structure made of nodes (individuals or organizations) that are tiedorganizations) that are tiedby one or more specific types of relations

• In its simplest form, a social network is a map of all of the relevant ties betweenthe relevant ties between the nodes.

Web 2.0: the ultimate network• Notable Social Networks (according to WebTrends,

– 43 Things, Adoos, Amie Street, AIM Pages, aSmallWorld, BlackPlanet Babbello Bebo Blue Dot Blurty Bolt CarDomainBlackPlanet, Babbello, Bebo, Blue Dot, Blurty, Bolt, CarDomain, Care2, Classmates.com, Consumating, Cyworld, Dandelife, DeadJournal, Dodgeball.com, Doostang, Draugiem.lv, Ecademy, Eons.com, Facebook, Facebox, Faceparty, Flickr, Friendster, F h t k t ff G i O li G G P t G d tFruhstuckstreff, GaiaOnline, Gazzag, GoPets, Graduates.com, GreatestJournal, Grono.net, GuildCafe, Hi5, Hyves, imeem, IMVU, IRC-Galleria, iWiW, Joga Bonito, Last.fm, LinkedIn, LiveJournal, LunarStorm, Meetin, MiGente.com, Mixi, MOG, Mugshot, Multiply, , , , , , g , p y,myGamma, MySpace, myYearbook, Naymz, Neurona, Nexopia, orkut, Passado, Plaxco, Piczo, Playahead, ProfileHeaven, RediffConnexions, Reunion.com, Ruckus, Ryze.com, Yze, Sconex, Studivz, Studybreakers Stumbleupon TagWorld TakingITGlobalStudybreakers, Stumbleupon, TagWorld, TakingITGlobal, TheStudentCenter, Threadless, Tribe, Vampire Freaks, VietSpace, Vox, WannaNetwork, WAYN, WebBiographies, Windows Live Spaces, Xanga, Xing, Xuqa, Yahoo!360, Zaadz

Web 2.0: the ultimate network

Web 2.0: the ultimate network

Web 2.0: The Ultimate Network

Facebook draws retailers

Web 2.0: the ultimate network

Web 2.0: the ultimate network

ActiveRain

Rating networks

Rating Networks

Rating Networks

Web 2.0: the ultimate network

Web 2.0: the ultimate network

Web 2.0: the ultimate network

Largest city in

the world!world!

Web 2.0: Second LifeUser to User Transactions Monthly User Hours

PeakResident Peak Concurrent users

Resident Owned Land Mass

Social Media: Big Numbers

Monthly US Market Share ofMonthly US Market Share of Pages to Social Networks, 2007 - 2008

Average Visit Time to Social Networking by Age

Q i b S i lQuestions about Social Networking and Media?Networking and Media?

Okay…what’s next?

• Web 1.0 was dial-up, 50K average p gbandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will gbe 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0. ”

—Reed Hastings founder of Netflix

Web 3.0• Web 3.0

Th S ti W b– The Semantic Web• semantics of information and services on the web is defined,

making it possible for the web to understand and satisfy the t f l d hirequests of people and machines

– Web as a universal medium for data, information, and knowledgeexchange

– Third generation of Internet-based services that collectively comprise what might be called 'the intelligent Web’

– Ubiquitous connectivity– Intelligent applications– Distributed databases– Open technologiesOpen technologies

What does all this mean for real estate?real estate?

1 C i h i1. Consumer is reshaping business. Real estate is no exception.

2. Bandwidth is destiny.3. The value is not in what we

do, but that which we know.4. “If you don’t quite see the

light, some outfit will come along that’s more attentive, g ,more interesting, more fun to play with. Theses #89, The Cluetrain Manifesto.

Recommended Resources:• The ClueTrain Manifesto• Realty Blogging by Richard Nacht and Paul Chaney• The Long Tail by Chris Anderson• The Long Tail by Chris Anderson• The World Is Flat by Thomas Friedman• Naked Conversations by Robert Scoble and Shel Israel• Net Gain by John Hagel III & Arthur G. Armstrong

N R l f th N E b K i K ll• New Rules for the New Economy by Kevin Kelley• The Tipping Point and Blink by Malcolm Gladwell• Periodicals:

– Wired, Fast Company, Business 2.0• Podcasts:

– TWIT, Diggnation, Revision 3, Buzz Out Loud, Planet Money• Blogs:

– Boing Boing, Engadget, Mashable, The Onion, The Daily DishBoing Boing, Engadget, Mashable, The Onion, The Daily Dish• Online Resources:

– www.micropersuasion.com– www.sethgodin.typepad.com– Microsoft blognewschannel com– Microsoft.blognewschannel.com– www.squidoo.com – http://del.icio.us– www.commoncraft.com