Trulia OMB 062012 - Patterson

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David Pattersonwww.MeetDavidPatterson.com

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Business Growth Strategies through Social Media

There are more than 200 well known

social networking websites…

What Social Media SHOULD be to YOU?

“Social Media is just a way to ENGAGE, communicate, become relevant in the

market, BUILD RELATIONSHIPS, BRAND and GENERATE LEADS.”

-- @virtualresults

“A widget is a widget.”@ibdp3

Rule One of Facebook

• “Facebook is a DATABASE. Your database is your business. Feed and touch everyday.” -- @ibdp3

What TWITTER SHOULD be to YOU?

“@twitter is just a way to ENGAGE, communicate, become relevant in the market, BUILD RELATIONSHIPS,

BRAND and GENERATE LEADS.”

“borrowed” and shared by @ibdp3

#ibluvindp3

What are the Best Sourcesfor Social Media Content?

YOU… are a Great Source for Content

“Social Media is a phenomenon that’s turning everyone into a publisher and distributor of media: from YouTube videos to blog posts to Twitter messages and even comments on the

articles we read around the web, we’re all becoming content creators.”

Pete Cashmore, CEO & Founder of Mashable.com

Return of InvestmentMeasuring Tips

How to Experience ROI“Successful social media marketing strategies collect data, analyze the data,

then use data to guide decision-making.” -- @MarketingLetter

■Social media marketing success is an iterative process combining monitoring, analysis, collaboration, and integration.

■Creating return on investment comes from doing this process well and repeating it often.

■ENGAGEMENT in social media underscores gaining ROI

$$$$ Earned v. $ Spent =Simplistic ROI Calculation*

(time equals money)

Hootsuite v. Tweetdeck

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David PattersonTMAFeedback@trulia.com

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Business Growth Strategies through Social Media