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Internet Marketing

and Technology

Ted Ricasated@fasthomehelp.com

"I think there is a world market for maybe five computers.”

Thomas Watson, chairman of IBM, 1943

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About Me

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CrowdSourcing BasicsCrowdSourcing Basics

•Inefficient Market•Technology/App/Website•Trust /Authority

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CrowdsourcingCrowdsourcingRentalsRentals

• Airbnd.com• HomeAway.com• VRBO.com• AlwaysOnVacation.com• FlipKey.com• OneFineStay.com• CouchSurfing.com

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Airbnb.comAirbnb.comWorldWide 2012WorldWide 2012

• 550,000 Homes• 76% outside of hotel districts• 47% say hosting helped them stay

in their homes• 50% of hosts have low to moderate

income• 11 millions stays• $10 B Market Cap (Private/Current)

Airbnb.comAirbnb.comSan Francisco 2012San Francisco 2012

• $56 million in local spending• 72 % of Airbnb properties are located

outside the central hotel district.• 56 % of Airbnb hosts said they use

their Airbnb income to help pay their mortgage or rent.

• 42 % of hosts use their Airbnb income to pay for regular living expenses

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Real Estate Real Estate CrowdfundingCrowdfunding

•CrowdBaron.com•CrowdStreet.com•FundRise.com•OpenAvenue.com•PatchOfLand.com•RealtyMogul.com•RealtyShares.com

Crowdsource BasicsCrowdsource Basics

•Inefficient Market•Technology/App/Website•Trust/Authority

What to CrowdsourceWhat to Crowdsource• Renting you property• Funding your deals• Invest your money• Build your website• Build your database• Everyday tasks

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Trust/AuthorityTrust/Authority

“79% Of Consumers Trust Online Reviews As Much As Personal Recommendations”

-Bright Local

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Trust IssuesTrust Issues

• Fake Positive Reviews• Fake Negative Reviews• Paid Reviews

Trust IssuesTrust Issues

Communications Decency Act 1996

•Yelp.com Class Action Lawsuit•RipOffReport.com 70+Laswuits•MugShot.com

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Things To ConsiderThings To Consider

• Easy• Descriptive• .com• Short• Plural and singular• Get misspellings• Avoid “the” or “a” if possible

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Free Vanity URLsFree Vanity URLs

facebook.com/807962408757vs

facebook.com/TedRicasaand/or

facebook.com/FastHomeHelp

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Benefits of Vanity Benefits of Vanity URL’sURL’s

• Easy to Remember• Builds your Brand• Protects your Brand• Improves Search• Builds Trust• Increases your Value

Where to Get Vanity Where to Get Vanity URL’sURL’s

• FaceBook• LinkedIn• Twitter• Google+• Pinterest• Etc…

E-MailE-Mail• Protect your nameoFastHomeHelp@gmail.comoFastHomeHelp@hotmail.comoTedRicasa@gmail.comoTedRicasa@hotmail.com

• Don’t get locked into an ISPoSexyGirl90210@aol.com

• Think about itoSexyGirl90210@aol.com

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FiverrFiverr

Fiverr is a global online marketplace offering tasks and services, referred to as 'gigs' beginning at a cost of $5 per job performed, from which it gets its name. 

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www.squarespace.com

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First FiveFirst Five• Home Page• About Us• What We Do/Products/Services• Testimonials• Contact Us

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SEO SecretsSEO Secrets

• There are no secrets• Follow the guidelines• Focus on user engagement

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ReMarketingReMarketing

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Amazon Mechanical Amazon Mechanical TurkTurk

A crowdsourcing Internet marketplace that enables individuals or businesses to coordinate the use of human intelligence to perform tasks that computers are currently unable to do.

Powerful Google Powerful Google SecretsSecrets

Hidden in Plain SightHidden in Plain Sight

Three Powerful Tactics Three Powerful Tactics

1. Spy on the Competitiono Know What They Are Doingo Know When They Do It

2. Track Industry Leaderso Who Are They?o What Are They Talking About?

3. Monitor Your Reputationo Set a Plagiarism Trapo Protect Your Content

Technologies RequiredTechnologies Required

1. Google Advanced Search2. Google Alerts

Spy on the Spy on the CompetitionCompetition

Instructions for Google1.Monitor a Specific domain2.Watch for a Specific Keyword3.Notify Me as It Happens

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Track Industry LeadersTrack Industry Leaders

Instructions for Google1.Monitor the Internet2.Look for a Specific Document Type3.Look for a Specific Keyword4.Notify Me ASAP

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Monitor Your Monitor Your ReputationReputation

Instructions for Google1.Monitor the Internet2.Watch for My Name3.Notify Me If You See It

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Internet Marketing

and Technology

Ted Ricasated@fasthomehelp.com