Marc Davison, 1000Watt

Innovation. Disruption. Destruction.

We live in a new environment

Road map forward is unclear

ConundrumGeneration Flux

Creativity and Innovation

The challengesolve the apparent paradoxOld and new

To be successful embrace instability. develop new skills. question everything

Recalibrate everything

Think differentlyinnovate. disrupt. destruct itself

Innovation

37% of ultra-high-net-worth shoppers engaged in mobile commerce.

Burberry Mobile

Only 5 of 73 brands allowed mobile purchasing

Innovation is a state of mindThe cognitive processes innovative people engage in to create new ideas into higher-order concepts are common across cultures and hierarchies.

Key concepts to unlocking innovation

CuriosityThe gist, the cliché, the stereotype, and the business-as-usual stance are your enemies.

Cease viewing the world as governed by finite laws.

OpennessTunnel vision is limiting as are preconceived notions of where one’s attention should be paid.

Directed serendipityCreativity is a process. Make mistakes. They often lead to great breakthroughs

SensualityExperience of your own experience, don’t skimming overThis demands sensitivity to what one feels via their five senses, moment-to-moment

The RE industry is no stranger to Innovation

Innovation withinbrokerages

consumer focused

Ratings and Reviews

New tech tools

Consumer Bill of Rights

REDFIN

10,000 buyers leads to agents last year

virtual

8% bought homes industry average is 0.05%

Sawbuck

Hawai’i LifeLifestyle brand

Concierge Auctions

Marketing partner

Lifestyle brand

DiscoveryDiscoveryhow are you found today?

Social Marketing

Real Estate Brokerages

Place pages

Location

Realtor

Reputation

Crowd sourcing

Marketing

Streetadvisor

Intel

The Visual Web

technology informs us with Facts

technology inform us: Instantly

technology adds value

technology informs us with Facts

Tech

Smart customers

Rapportive App

Empowering

Sales

If your value can’t be liked, shared, ranked, reviewed rated, commented on ...

Walled Gardens

Peer to peer

Middlemen are being disrupted replaced by peers, platforms, friends, information and technology

Middlemen

Peers

How to roll

Keep it togetherKeep innovating

Simple takeaways

Dr. No

Captain Yes

don’t do something different; become someone different.

Consumers don’t adopt innovation; they alter ideas, adapt to them, and are changed by them

marc davison: marc@1000watt.net

thank you

1000watt.net/spotlight