It's Not Who They Are, It's What They Do

It’s Not Who They AreIt’s What They Do

Presented by:David Carroll, Founder Dude (a.k.a CEO)

Bridging the Gap with Technology?

Bridging the Gap with Technology?

• Conversion with Personal Interaction

Bridging the Gap with Technology?

• Conversion with Traditional Registration

Bridging the Gap with Technology?

• Conversion with Auto Registration

Forced Registration Debate!@$#

www.ForcedRegistration.com– 2 Websites Open vs Forced Registration– Avg 1,200 Unique Visitors Per Month– Open Registrations: 2– Forced Registrations: 49

Forced Registration Debate!@$#

• www.ForcedRegistration.com– Stats per Visit: • Open: 12.6 Pages Viewed / 8 min 41 sec / 35% Bounce• Forced: 10.1 / Pages Viewed / 5 min 56 sec / 44% Bounce

– Good Activity with no Conversion on sites with 1,200 unique visitors.

Analytics – Who Are You?Speaker’s Session Analytics Experiment• How many people are here?• Each person is here for some reason.• Your commitment on my first session:– You must identify your:• Full Name• Phone Number• Email Address

Analytics – What You DoSpeaker’s Session Analytics Experiment• From Atlanta, Chicago, SOCAL, Mid Florida• You are a Real Estate Agent or Broker• Your commitment on my first session:– ZERO COMMITMENT• Listen to my session for 35 minutes.

Home Buyers: Who Are You?

• Name• Email Address• Phone Number• IP Address

What does this say about a Home Buyer?

Home Buyers: What Are You Doing?

• Haven’t registered.• Visited 5 Times this Week.• Viewed the Same House 7 Times.• Searching by subdivision, school

district, and price range.

What does this say about a Home Buyer?

Actionable Stats to Increase Business

• Actionable Statistics for Your Website• Actionable Statistics for Your IDX/Property Search

• Bounce Rate

Actionable Stats: Website

• Bounce Rate– Referrers

• Wrong traffic• Message is bad?• Wrong ad word

– Page Views• Bad Content• No call-to-action

Actionable Statistics: Website

• Traffic– Overall Traffic Tracking

• Qualify marketing Campaigns

Actionable Statistics: Website

• Time on Site– Overall Time on Site Changes

• Qualify New Content– Video– Blog– IDX

Actionable Statistics: Website

Actionable Statistics: IDX

• Visits– Individual

• Qualify Individual Interest Level

– Aggregate• Qualify marketing success

Actionable Statistics: IDX

• VisitsSite Level Performance

Actionable Statistics: IDX

• Attributes: What are they Searching On? – Qualify web leads based on:• Price• City• Type of Residence/Neighborhood

Actionable Statistics: IDX

• Attributes: Example of Site Level Price Ranges

Actionable Statistics: IDX

• Anonymous Website Visitor Stats– Very few of your website visitors register– Find out if these visitors are qualified leads or not

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