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This presentation on how real estate agents can generate listings no matter the real estate market was presented by Broker, Author, and Speaker Melissa Zavala at the California Association of Realtors Expo on October 9, 2014.
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Finding Listings in Any Market
Strategic Ways to Increase Your Listings in a Competitive Market
Melissa Zavala, Broker Broadpoint Properties - CAL BRE# 01324959"
Do you want MORE listings?
Let’s talk… Brief review of current real estate market statistics Success systems for obtaining listings in any market Consistent and often ignored sources of listing leads Technology and tools for generating listings and maintaining top-of-mind awareness
MASTER the market of the moment.
Source: California Association of Realtors
2014
Significant Increase in Market Time
Establish your routine.
1
Identify !listing sources !
and !schedule !
routine marketing activities.!
4 sources of listings (no matter the market)!
Sphere of Influence 1
Direct Mail!
Personal Notes!
Pop-bys! Email!
Calls!
Social Media!
Your Own Listings 2
New Listing!
Send Just Listed
Postcard!
Capture Lead and Follow Up!
Your Neighborhood Farm 3
Community Events!
Open Houses!
Value Items!
Garage Sales!
Mail!Canned
Food Drives!
Internet Lead Platforms 4
Pay-per-click home value
ads!
Owner sees ad and visits site to obtain
valuation!
Agent receives lead and follows
up!
Touch CMA!Cloud CMA!Realtor® Property Resource (RPR)!Property Profile from Title!
Expireds, Cancelleds, FSBOs 5
Letter Campaigns!
Free Flyers (FSBO)!
Calls! CMAs!
Make Me Move
(FSBO)!
Internet Platform
(for Leads)!
2 step process to identifying market-based listing sources!
What’s going on in the market? How can I leverage that to generate business?
How will YOU manage the lead flow?
USE customer relationship management platforms (CRMs).
No Shortage
MASTER the market of the moment.
It all starts with a GREAT plan.
5
Technology & Tools
YOU can increase your listings.
Carpe Diem
Melissa Zavala, CAL BRE# 01324959"
Email: info@melissazavala.com Twitter: @melissazavala
Facebook: facebook.com/mzavala
Read my articles on The American Genius, Realuoso, and Trulia
My Companies:
Broadpoint Properties Short Sale Expeditor®
Transaction 911
Please check out my books on Amazon.com
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