Digital Marketing - Can it be a game changer for real estate?

oliveglobal.com 1 www.oliveglobal.com

oliveglobal.com

oliveglobal.com 2

oliveglobal.com 3

Before we begin with the Digital landscape, let’s take a quick look

at Real Estate Industry.

oliveglobal.com 4

oliveglobal.com 5

277.31 million sq ft. unsold inventory in NCR region alone.

oliveglobal.com

PROBLEM OF PLENTY Even commercial properties are going abegging in most Indian cities, with supply outstripping demand

oliveglobal.com 7

Gro

wth

ove

r 1

yea

r

73.9 Million Indians Surfed the Web via a Home or Work Computer

oliveglobal.com 8

India’s Online Population Skews Significantly Younger Than Other BRIC Countries

oliveglobal.com 9

India now the 4th largest audience of searchers in the world

Growth in Unique Searchers March 2012- March 2013

Unique Searchers in India Grew by 28%

oliveglobal.com 10

oliveglobal.com 11

Substantial Interest In Indian Real Estate Comes from Outside Country Indicates Interest in Investment or vacation Properties from Abroad

oliveglobal.com 12

Earned Media

Organic conversation

Paid Media

Promotion By Ads

Owned Media

Corporate Content

oliveglobal.com 13

Paid Media

Owned Media

Earned Media

Promotion By Ads

Corporate Content

Organic conversation

CONVERGED MEDIA

Promoted Brand

content

Sponsored Advocates

Shared brand content

SEO

Micro site &

Landing page Branded

Social Channels

Branded Website

Email marketing

Sponsorship

Paid Search

Paid content promotion

Video Ads

Display Banners

Mobile Display Revenue

Blogger relationship Press coverage, Word Of Mouth

Social media Listening

UGC in Social media

oliveglobal.com

Drives Volume

Instruct where to amplify

OWNED

PAID EARNED

oliveglobal.com

By Combining Web 2.0 Interactivity With Social Media, Social networks, Mobile Devices, Local Search & review sites, consumers have finally taken control of the market place, online and offline.

oliveglobal.com 16

oliveglobal.com

I’m ‘following’ property related updates.

I get ‘connected’ to Real estate experts & join their group discussions.

I ‘pin’ the kind of houses I would like to buy.

I’m ‘Seeing’ pictures of property.

I’m ‘watching’ a video of the property I want to buy.

I have ‘checked-in’ places where I can buy property.

I ‘Like’ to see where I can buy property.

oliveglobal.com

oliveglobal.com 19

oliveglobal.com 20

oliveglobal.com 21

1. Only holds attention for a short time 2. Interrupts instead of offering something valuable 3. Tends to be expensive

oliveglobal.com 22

Advantages 1. Provides value to the clients

creating loyalty to the brand

2. Creates reciprocity among clients that they may buy out of gratitude

3. Creates viral content that links with the website

oliveglobal.com 23

oliveglobal.com 24

oliveglobal.com 25

Peer Discussion Site view

Real Estate Ad

oliveglobal.com 26

Digital Customer See’s Ad

Searches for the brand

online

Checks out brand

credibility & property

reviews online

Takes Virtual Tours of

properties on website, You Tube &

other portals.

oliveglobal.com 27

oliveglobal.com 28

oliveglobal.com 29

oliveglobal.com 30

oliveglobal.com 31

oliveglobal.com

oliveglobal.com

oliveglobal.com

Features, Finishes & Virtual Tour Center

Interactive Mobile Sales Apps take the things which make a real estate project unique and show them off visually. This feature is a "VIRTUAL WINDOW" to the future of the project.

oliveglobal.com

Using Google Maps, the apps overlay interest points in the local area. Clicking the points will provide buyers more information and content associated to that point of interest.

Real estate is ‘location, location, location’.

Neighborhood & Lifestyle

oliveglobal.com 36

oliveglobal.com 37

oliveglobal.com 38

responsive

oliveglobal.com 39

AGGREGATOR PORTAL

SEARCH

RESPONSIVE WEBSITE

SMO

ORM

MOBILE POPULAR ONLINE

DESTINATIONS

AD AD

AD

AD

AD

oliveglobal.com 40

*Some of the images, data, facts, videos and other content have been taken from different sources available online.

oliveglobal.com 41

www.oliveglobal.com