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My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.
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SIMON PENSON MD, ZAZZLE MEDIA
USING CONTENT FLOW VARIATIONAND VISUALISATION TO WIN.
@simonpenson
FOR MOST PEOPLE CONTENT STRATEGY LOOKS LIKE THIS…
BLOG POST
BLOG POST
BLOG POST
@simonpenson
PLEASE...
@simonpenson
A GREAT CONTENT SCHEDULE NEEDS PEAKS AND TROUGHS
@simonpenson
EXAMPLES OF TROUGHS
DAY TO DAY ‘REGULARS’
@simonpenson
EXAMPLE OF A PEAK
BIG BANG FOR TV BIG BANG PRINT
@simonpenson
BIG BANG.IS A BIGIDEA.
STRUCTURING THE PLAN > PEAKS
http://www.visual-literacy.org/periodic_table/
NO.1 > DATA VISUALISATION > A BIG IDEA
Google uses it: http://www.chromeexperiments.com/
VISUALISATION EXAMPLE
BIG BUDGET >INCREDIBOX.COM
270,000 LIKES, 79,000 SHARES, 2200 LINKS
NO.2 > GREAT LINKBAIT > A BIG IDEA
SMALL BUDGET >ROSSKEMPFOLDS
PR3 > 36 LINKS > 15500 LIKES
@simonpenson
VISUALISE.TO WIN.
TEST HOW IT FLOWS
VISUALISE FLOW ACROSS EACH CHANNEL
HIGHCHARTS.COM STACKED AREA CHART
YOUR FLOW ACROSS EACH CHANNEL
CREATION TIME / DATE = FLOW
Y
X
Simon Penson Zazzle Media
@SIMONPENSON
WWW.ZAZZLEMEDIA.CO.UK
SIMON.PENSON@ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG
THANKS.
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