Studio INTO - Getting old isn't what it used to be

@joannabrassett @we_are_into joanna@studio-into.com www.studio-into.com

Getting old isn’t what it used to be…

CONTENTS

01 Context to Ageing Population

!02 4 Research Areas

2

We are new opportunities.

We research !We design !

We innovate

4 GLOBAL TRENDS

Accelerated Technological

ChangeGreater Connectivity UrbanisationAgeing Population

4

4 GLOBAL TRENDS

Ageing PopulationAccelerated

Technological Change

Greater Connectivity Urbanisation

5

6

7

Getting old isn’t what it used to be…

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9

“I don’t feel old. !Well, it’s just a bit harder

to get up after falling when skiing...”

Andy 69, Photographer, grandparent

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11

The 50+ are the wealthiest and fastest growing group

of consumers, owning 80% of the private wealth in the UK

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4 RESEARCH AREAS

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Defining a purpose

Creating social spaces

Social engagement

1. Emotional Health

13

14Emotional Health

Project by Malinee Kulrakumpusiri Hochschule Anhalt, MA Integrated Design 2016

15

Maintaining lifestyle

Communication

Awareness of advances

2. Independence

16Independence

Rechargable batteries

U-shaped legs

Clip-on storage pocket

Slightly raised edge

Ergonomic shapeNon-slip surface

Charging surface

Charging tray table - Technology as enabler

17

Harvesting deep knowledge

Changing workforce

Flexible working conditions

3. Rethinking retirement

18Rethinking retirement

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Grandparents as carers

Doubling up on products

Rethinking living spaces

4. Shifting families

Kate 67, grandmother of 5

20Shifting families

“Being with the kids is for enjoyment. I prepare the lunch the day before as it takes a long time and I want to be with them. I just want it to be done quickly, but it still should be healthy.”

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Joanna Brassett joanna@studio-into.com

@joannabrassett 0044(0)7966454330

THANK YOU

www.studio-into.com

@we_are_into