Promodome sept 14

…and watch it grow

Our Group

Promodome: The essence

Established in 2004

Entrepreneurial in spirit, professionally managed

Core group: Top flight talent in planning, servicing, creative and media

Belief: We exist to solve communication problems

Promodome: Inception and growth

Gained INS Accreditation in 2005

Accreditations on board currently: INS, AIR, DD, IBF

Current group turnover of over Rs 75 crores with independent divisions and companies in the areas of Advertising, Events and Activation, Film Production,

and Wedding Management

Current Turnover from Advertising: Rs. 50 croresExpected this year with new client acquisitions: Rs. 75 crores

Promodome: Key People

Sandiip Kapur, President

Set up Promodome in 2004 after a stint in Sales and Advertising

Expanded the group into new areas with independent divisions and companies in Advertising, Events and Activation, Film Production, and

Wedding Management

Agency’s Brand Portfolio includes top names from Public and Private sector - Bata, Westing House, Maruti, Study By Janak, J W Marriott Mussorie,

General Motors, Micromax, HUDCO, NBCC, Power Grid, ITPO, CSIR, DDA etc

Sandiip Kapur, beyond advertising

Wedding Starz, a group company, manages celebrity weddings

Promodome Films, established in 2006, is now four productions old

Passionate about theatre, producing plays dedicated to social causes –

in partnership with Mahesh Bhatt

Producing films in the most popular genre of cinema – comedy

Started with Apne - Dharmender, Sunny Deol , Shilpa , Katrina etc

Followed by Jugaad, starring Manoj Vajpayee, received critical acclaim

Next was Naughty@40 starring Govinda

Most eagerly awaited: Pranaam Waley Kum, starring Irfan Khan, Directed by Sanjai Mishra.

Releasing shortly, this multi super star cast project is a comic caper and a laugh-riot; packs

a socially relevant message in the end.

Pranaam Waley Kum

Next Venture: Based on a new, path-breaking story by Mahesh Bhatt, to go into production

towards end of this year.

Theatre ventures with Mahesh Bhatt

And on March 8, International Women’s Day…

19

This iconic film of 1983 returned as a play

Since then, “Daddy” has been staged across India, and “Janam” is the next Mahesh Bhatt Film to be adapted into

Theatre

Rajshekhar Malaviya, CEO

Over 27 years in advertising with agencies like Milestones, Nexus Equity(now BATES 141), F S Advertising, Joint Communications, Adfactors, Brand Curry

Major clients: India Today Group, Times Group, ONGC, Ministry of Tourism, Madhya Pradesh Tourism , Hot Spot, Oriental Bank of Commerce Tata Infotech, Relaxo, Aristocrat Whiskey, LML Scooters, Fena, Ericsson Mobiles,

Ambience Mall etc

Experience across multiple brands and product categories – from private sector to public sector and political parties

Belief: Creative is a mindset, not a department

Aman Dhari Sinha, National Creative Director

25 years in advertising

Alumnus of St. Stephens, Delhi

Agencies: Contract, Grey, Mudra among others

Notable campaigns: Orient PSPO, Uncle Chhipps, India Shining, Samsung – Tum Se Hai Zindagi, Samsung – Jeet lo dil

Brands: ONGC, BSNL, GAIL, Samsung, India Today, GE Money, GSK, Nestle, Orient Fans

Aman Dhari Sinha

Work Samples

Inderpal Singh Jus, Vice President Creative

Inder, in his own words: At the core of my work in visual communications are strategic concepts

about brands in usable & accessible manner.

Agencies: Contract, Triton, TBWA Anthem etc

Inderpal Singh Jus

Work Samples

Vikram Shahdeo, Director Client Servicing

Post graduate in advertising and marketing , 12 years in the business

Set up Bangalore branch of Promodome, has worked with Ushak Kaal, Capital

Clients: ONGC. IGL, NBCC, BSNL, Silk Mark, BEML, Intel, Dell, NEC, Maruti Suzuki, Technopak, CII, ITPO, CSIR

Heading Servicing operations at the agency for last 7 years

Promodome: What do we offer?

360-degree communication

From Mainstream to Below The Line communication

Creative solutions to marketing problems – that may or may not be advertising

An entrepreneurial, business approach to advertising

Promodome Services

360-degree communication services, including:

• Advertising Strategy & Creative • Media Planning & Buying across all media • Digital and social media management

• Corporate Identity • Designing and Printing

• BTL activation• Exhibition Design

• Film & AV production• Market Research• Event Management

Promodome: Key Clients

Private Sector

• Maruti Suzuki India Ltd.

• NEC, Japan

• Micromax

• Bata India

• Westinghouse Intel

• Microsoft

• Kaff Kitchen Appliances

• Dilbagh Pan Masala

• TCIL

• Mayar Health Resorts (Three Graces and Amartra spas)

• Confederation of Indian Industries (CII)

Private Sector

• Manav Rachna University

• Polycom, UK

• Sri Lanka Tourism

• Vintage Vivah (Homes & Exhibitions)

• Enhance Studio

• Radisson Hotels

• Competent Group

• Venkateshwara University

• Rudra Buildwell

PSUS & Government...

• Oil & natural Gas Corporation - ONGC

• National Building Construction Corporation - NBCC

• Indian Trade Promotion Organization (ITPO)

• Power Grid

• Delhi Tourism

• Delhi Police

• Delhi Development Authority

• Rajasthan Tourism

• State Bank of Bikaner & Jaipur

• Bharat Sanchar Nigam Ltd. (BSNL)

PSUS & Government...

• Directorate of Information & Publicity, Govt. of Delhi

• Indira Gandhi National Open University (IGNOU)

• RITES

• Railtel

• Rail Land Development Authority (RLDA)

• Directorate of Advertising and Visual Publicity (DAVP)

• Silk Mark Organization of India

• Directorate of Postal Life Insurance

• National Insurance

• Directorate of Income Tax

Team Promodome - Structure

CEO – REPORTING TO MD AND DIRECTORS

Client Servicing Director

Account Director (2)

Account Supervisor (2)

Account Manager (1)

Account Executive (4)

Media Manager

Media Executive

National Creative Director

Creative Head-Copy

Copy Writer (2)

Creative Head-Art

Art Director (2)

Visualiser (2)

Team of 65+ people across locations and functions

Offices Promodome

Delhi Mumbai Kolkata Chennai

Bangalore Jaipur

Representative offices in

Dehradun Chandigarh Hyderabad

Recent Creative Work: A Snapshot

Brands we have made a difference to

Some case studies

Micromax

2009: A new handset brand was launched

The intent: Respond to the consumers’ demand for a feature- packed phone at affordable prices

First Handset: Feature-packed phone with ONE MONTH BATTERY BACK UP. A huge benefit to power shortage

states like UP and Bihar where it was initially launched.

Initial ads – very local and Indian in tone and style with product and

features as “Hero”

The handset, and hence the brand were a runaway hit.

Emboldened, Micromax entered new territories like Punjab and Haryana…

Next Model… once again, advertising was very local in flavour, with the

product and features as hero

This model too hit the bulls’ eye

Prompted Micromax to set up R&D and Manufacturing facilities as against trading of Korean handsets till now

Micromax

Brand went Pan India

Giants like Nokia and Samsung felt the heat

The brand went to a million units a year in sales

The proposition “All the Features you want. At your price.” had delivered big time

Roped in Film Star Akshay Kumar and wife Twinkle Khanna as Brand Ambassadors for what was now India’s no. 2 handset brand

Ad celebrating 1 Million Handsets

Subsequent ads celebrating “India’s very own and most

powerful handset brand”

Crossed the ten million handsets mark faster than we could imagine

Today, it’s a brand that has redefined the handset market in

India

Westinghouse

US based appliances company

Launched in India by Promodome - 2012

Launch campaign created by Promodome is now the template for launch in other countries

Launch Campaign

Acknowledging the changing Indian consumer, the launch campaign didn’t

follow the usual pitch from foreign brands:

“XYZ from US, now in India!”

Thus, a teaser campaign – marrying a prominent American

Symbol with an Indian one

Launch ad (Teaser)

Launch ad (Announcement)carrying forward the same theme

Follow up campaign:Ads for individual appliances

ResultIn just two years, the brand penetrated

various markets and built a sizeable presence in North India.

J W MARRIOTT, WALNUT GROVE, MUSSORIE

FUTURE GROUP

NEC, JAPAN

Equipment ads

Hospitality Solutions ad with endorsement from Hotel Taj

Intel

KAFF KITCHEN APPLIANCES

Mayar Health Resorts (Amatrra & Three Graces)

Confederation Of Indian Industry (CII)

CII Aero Show

CII Auto Expo

MARUTI SUZUKI

Meena Bazaar

Vintage

Dilbagh Pan Masala

Bharatiya Janta Party

Rally Ads

Manifesto Ads

Polling day Ad

BTL Activities

Media Accolades

AMURA

Oil & Natural Gas Corporation (ONGC) Campaigns

Campaign I

Campaign II

HUDCO

Promodome BTL: Events, Activation, Exhibition

BTL: Services offered

Promotional Marketing

Road Shows Product Promotions

Brand Building Exercises Mobile Exhibits

Event Management

Brand Launches Conferences & Seminars

Exhibitions Concerts

Theme Affairs AVs, Films and Multimedia Presentations

Merchandising and Printing

Our Clients

Our discerning clientele includes some of the big and the best

Some recent events

A quick look

ONGC Law MeetJuly 4 & 5, 2014

Event Location – Westin Hotels, Manesar

Total Audience : 500 plus Law meet to debate legal issues confronting the

corporation Followed by Live Artist performance in the evening

NBCC 53rd Annual Day Event (25 years of Real Estate Division)

Event Location – Siri Fort Auditorium Total Audience : 2000-3000 Annual Day Cultural evening

Live Artist performances: Sonu Nigam, Manish Paul

Sonu NigamPerforming

Maruti True Value: India's Biggest Certified Pre-Owned Car Melas

Organized frequently across North India at different locations

Display of certified pre-owned cars, with participation of authorized Maruti Suzuki dealers.

Promotion: Through Print, Radio, Newspaper inserts as well as phone calls an text messages

All such fairs see major car bookings and on the spot deliveries

Toshiba Notebooks Expo: Pan India A state-of-the-art mobile Exhibit

6 months promotional campaign for Toshiba Notebooks

Road Shows Across Delhi and North India in phase I

West & South in Phase II

Covering OEM dealerships, corporate sector, colleges and educational institutions across major towns

Lead generation and sale

Intel

• Organization of Intel event and erection of Intel stall at IITF

• IITF is the largest trade fair in India, held annually at Pragati Maidan, New Delhi

• Witnesses footfalls of over 150, 000 people every day, making it a must-be-present event

for products and services

Intel Gyan Jyoti

An event organized in association with Delhi Government and flagged-off by the Chief minister.

To educate govt sector employees & their families about computers

Thus, trying to boost Intel sales by positioning computers as an integral part of everyday life.

Intel Software Solutions Conference

An event organized for Intel VP’s visit to India

To showcase key software solutions by Intel

B2B event focused at SME and SMB sector

Managed the entire event from Hospitality, travel to dinner followed by Cocktail

IRSTE

• 3rd International Expo for IRSTE

• Held in 2011

• Event organization included erection of stalls, booths, seminar halls, as well as logistics of

guests and other attendees

IRSTE 3rd International Expo 2011

Mercedes

• Agency involved in Mercedes Brand launches and promotions

• The agency involvement ranges from celebrity engagement to organization of actual event

Arjun Rampal Launches Mercedes at Lap

Electronics For You

EFY Awards

3rd EFY award at Meridian Hotel, New Delhi

Event hosted by Electronics For You Magazine

Awards for electronic appliances in various categories

Rajasthan Divas

Event organized for Rajasthan Tourism – Cultural Program to

celebrate “Rajasthan’s Heritage”

Udit Narayan Performing at Rajasthan Divas

Neha Dhupia atRajasthan Divas

Cine Bahas Talab

Sept 22, 23, IIC Delhi

Cine Bahas Talab

• Two-day Workshop cum conference to commemorate “Platinum Jubilee of Indian Cinema”

• Participants included leading lights of contemporary Indian cinema

• Personalities like Anurag Kashyap, Sudhir Mishra, Anubhav Sinha (Of Dabaang Fame), Richa Chadda

(Fukrey, GOW), Piyush Mishra, Anand L Rai, Swanand Kirkire, Subhash Kapoor among others

• Event received wide media coverage – covered by TV channels, web media, print etc

Vivaha

• Venue: Ashoka Hotel, New Delhi

• Event to celebrate the fast growing Wedding Management industry.

• Event included Conferences, exhibition, and entertainment programmes

• Leading figures from the business shared their perspective at the event

Navy Saliors Entertainment Night -Vizag

Shiamak DavarAt Navy Sailors’ night

Looking forward to partner you

Thanks for the opportunity