Owning Your Expertise

JULIE ROSS GODAR

@honeybeast

TIFFANY PHAM

@TiffTPham

M I N D YO U R B U S I N E SSowning your expertise

JULIE ROSS GODAR@honeybeast

TIFFANY PHAM@TiffTPham

OWNING YOUR EXPERTISE CAN HELP YOU

• EXPAND YOUR REACH AND AUDIENCE• BUILD YOUR AUTHORITY AND

INFLUENCE• GROW YOUR CAREER OPPORTUNITIES• GET FUNDING AND DEALS• BUILD YOUR DREAM

IMPOSTER SYNDROME• WHAT DOES "EXPERT" EVEN MEAN?• YOU HAVE TO BE SMART TO SEE YOUR

FAULTS• YOU'RE IN GREAT COMPANY (MOSTLY

WOMEN)• NO, REALLY. EVERYONE ELSE IS MAKING IT

UP AS THEY GO ALONG, TOO.• I T ’S OKAY TO TALK ABOUT IT• “FAKE IT ‘T IL YOU MAKE IT” IS TOTALLY A

TH ING• STOP. RECOGNIZE. THEN GET BACK TO WORK

I have written 11 books, but each time I think, “Uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.” — Maya Freaking Angelou

Source: New York Times, October 26, 2015

People are going to realize that I’m a great fraud and it’ll end, so I better make sure this is a good show because it’ll be my last. Part of me feels that way every day. — Rachel Freaking Maddow

Source: Fresh Air, March 27, 2012

The beauty of impostor syndrome is you vacillate between extreme egomania, and a complete feeling of: "I'm a fraud! Oh god, they're on to me! I'm a fraud!" So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud. Seriously, I've just realized that almost everyone is a fraud, so I try not to feel too bad about it. — Tina Freaking FeySource: The Independent, March 18, 2010

WHAT THE MEDIA WANTS IN AN EXPERT

• MORE KNOWLEDGE THAN THEIR AUDIENCE

• STORYTELLING SKILLS• CONFIDENCE

BUT WHAT AM I EXPERT IN?• FOLLOW YOUR PASSION• NARROW THE FIELD

HOW TO POSITION YOURSELF AS AN

EXPERT

VOICE YOUR EXPERTISECREATE AN ENVIRONMENT THAT THRIVES ON CREATIV ITY, ENTREPRENEURIAL SP IRIT

SET YOUR IDEAS INTO A TANGIBLE REAL ITY. GET STARTED NOW; PERFECT OVER T IME

WRITE AND SPEAK ABOUT YOUR PASSION, BOTH ON YOUR BLOG AND OUTSIDE IT. P ITCH YOURSELF. GET IT OUT THERE.

TALENTBUILD SUPPORT AMONG BUSINESS LEADERS Contact those at the very top to acce lerate your path upwards

TAP THEIR NETWORKSGain access to o ther ind iv idua ls you need to become the best vers ion of yourse l f

COLLABORATELearn by work ing on pro jects together to improve your own sk i l l s & knowledge base

COMMUNITYB E K I N D : P RA C T I C E E M PAT H Y. I T W I L L H E L P YO U T O C O N N E C T T O O T H E R S E X T E R N A L LY & I N T E R N A L LY

B E AU TH E N T I C : R E M A I N T R U E T O YO U R S E L F & YO U R M I S S I O N . I T W I L L H E L P YO U M A I N TA I N B U Y- I N A S YO U G R O W

B E G E N E R O U S : G I V E W I T H O U T E X P E C TAT I O N & I T W I L L I N S P I R E G O O D W I L L I N T H E W O R L D A R O U N D YO U

T E A C H A N D ME N T O R : S H A R I N G YO U R E X P E RT I S E W I L L H E L P YO U L E A R N A BO U T YO U R S E L F , T O O

PURPOSE#62MILL IONGIRLS DO NOT CURRENTLY HAVE THE OPPORTUNITY TO AT TEND SCHOOL

38% OF 25-32 YEAR OLD WOMEN HAVE AT LEAST A 4 -YEAR COLLEGE DEGREE COMPARED TO 31% OF MEN, YET:• Wo m e n ’ s “ s h a r e o f v o i c e ” ( a v e r a g e

p r o p o r t i o n o f r e p r e s e n t a t i o n o n o p - e d s & b o a r d s ) i s j us t 15 %

• Wo m e n a r e i n to p l e a d e r s h i p p o s i t i o n s ( CE O, s c h o o l d e a n , l a w p a r tn e r ) a t a m e r e 1 0% - 2 0 %

HOW TO WORK WITH OTHERS TO BUILD YOUR

TAP YOUR NETWORKS’ PRESS CONTACTS

PITCH YOURSELF AS A SOURCE TO PRESS

• G et to k n o w i n d i v i d u a l r ep o r te r s ; i n t e r a c t i n s o c i a l m ed i a

• O n l y p i t c h r e p o r te r s a n d p u b l i c a t i o n s th a t m a ke s en s e

• Te l l a g o o d s t o r y ( N O T y o u r b r a n d s t o r y )• G i v e a s o l i d a n g l e• Te l l ( a n d s h o w ) w h y h e r r ea d e r s w o u l d c a r e . • Be b r i e f• Fo l l o w u p o n c e o n l y. R es p ec t t h e i n b o x . D o n ’ t

c a l l• Co n s i d e r H A R O, M u c k R a c k

FORGE COLLABORATIONS WITH PARTNERS

MOGUL HAS2,000 INFLUENCERS3,000 AMBASSADORS5,000 MENTORS20,000 PARTNERS

ENABLE SUPER USERS TO JOIN YOUR TEAM

BUILD SUPPORT AMONG BUSINESS LEADERS

TAP THEIR NETWORKS AMONG INVESTORS

Founders, presidents and CEOs …

…corporations and VC funds

A2Z VENTURE PARTNERS

…who have invested in these hits:

THANK YOU!

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