View
707
Download
0
Category
Preview:
Citation preview
AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION
BY:- CHANDRAKANT PRASAD SMM/MUM/SUM/2013/03
“The Spirit of Australia”
FAZLANI ALTIUS BUSINESS SCHOOL
THE LOGO
COMPANY : HISTORY
• QANTAS - Queensland and Northern Territory Aerial Services
• Founded - 16TH Nov 1920
• International Service - May 1935
• Jet Age – June 1959
COMPANY : OVERVIEW
• Largest - Oldest - Second Oldest - Best• Based in – New South Wales, Australia• Hub – Sydney Airport• Carries 65% of the domestic market • 18.7% of passengers travelling in & out of the
Country• Fleet – 146 & 21
1968 - 84
1984 - 07
CHANGES IN LOGO
1947 - 68 1944 - 47
2007 - Present
CHANGES OF LOGO
• Intro: January 1947• GERT SELLHIEM• Functional on UK
Service
• Intro: 1944• Adopted from: Australian
One Penny coin• Illustrated below the Cockpit
CHANGES OF LOGO
• Redesigned: 1968 • Modified: June 1984• TONY LUNN
CHANGES OF LOGO
• Created in 2007
• HANS HULSBOSCH
• ‘Italic’ Word mark
• Redesigned - Airbus A380-800
PRODUCTS & SERVICES
• Domestic Air Freight
• International Air Freight
• Freight Charter
• Fleet & Equipment
• Retail Services
WEBLIOGRAPHY
• http://www.qantas.com.au/
• http://en.wikipedia.org/wiki/History_of_Qantas#Company_logos
• http://www.famouslogos.net/qantas-logo
ANY QUESTIONS…….
THANK YOU
Recommended