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Kickstarting A Community Project This talk will share important takeaways that Walk [Your City] and WalkBoston learned during each of their initial crowdfunding campaigns - how giving people a voice can result not only in funding but also a more engaged community. Presenters: Presenter: Brendan Kearney WalkBoston Co-Presenter: Matt Tomasulo Walk [Your City]
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Kickstarting A Community Project
Brendan Kearney
@WalkBoston
Matt Tomasulo
@WalkYourCity
#WalkBikePlaces
Fixed funding (All or nothing)
vs.
Flexible funding (Any contributions)
Since 2009 on Kickstarter:
7 million people have pledged total of
ONE BILLION DOLLARS,
funding 69,000 creative projects.
Tell your story. Create a video.
Make a personal connection.
Set your goal & rally the troops!
Tell your story again & again.
Backers may be contributing to support you,
or may just be contributing for your rewards.
Either way: both get you closer to your goal!
Case Study 1:
WalkBoston / Revere Walking Map
“How about a Kickstarter?”
It never hurts to ask.
Goal Setting - $3K
Rewards
Thank You Page
WalkBoston Buttons
Copy of Revere Map
Walks Book
Annual Membership
Private Walking Tour
For us? Wasn’t ALL online. Working the
relationships that we’ve build in the
community through our Safe Routes to
School Program.
Case Study 2: Walk [Your City]
Origin - WalkRaleigh
Need – Other communities want it
Outcome – Build support + deliver
Why?: WalkRaleigh
Why?: WalkRaleigh
What is the project?
Storytelling
Fulfill need
The ask: Funding+Support
Rewards: Physical+Digital
An excuse to share
Outcome
Outcome
Analytics
Analytics
Catalyst+Community
Discussion
Welcome Team Ioby.org/idea
Brendan Kearney
@WalkBoston
Matt Tomasulo
@WalkYourCity
hello@ioby.org
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