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Do you have an idea for a mobile project but don’t know how to get your project started? This presentation helps the audience go from the feeling of “where do I start?” to a plan. It gives the user an understanding of the 5 most underestimated mobile requirements and Patrik’s top 10 tips for planning a mobile project.
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Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma
patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital
Native app
Cross-
Compiled
app
Hybrid
app
Web App /
Mobile Site
-----------------
Adaptive
Web Design
Responsive
Web Design
RESS = REsponsive + Server Side
Interoperability
App store distribution Web distribution
Re
sou
rce
s
User experience and features
RESS
Hybrid
Custom runtime
Native
MEAP
Adaptive
Responsive
Ge
t sta
rted
Bu
ild m
om
en
tum
an
d
ge
t a s
po
ns
or
Conceptualise
To
p 1
0 a
dvic
e fo
r
pla
nn
ing
GO or
NO-GO
Business
driverMarket
opportunity
Top 5 under
estimated
things
•
•
New behaviour and new technology Your business focus
• Is your boss the correct person to convince?
• Is it internally or externally focused?
• What is the enabler?
• Saving money
• ROI < 18 Month
• ROI > 18 Month
• New opportunities?
• Looking for a competitive advantage?
• No one can dream of anything they don’t know!
• Motivation comes from realising that the GOAL is more
valuable then the effort of reaching it.
So what to do?
• Educate and inspire…
How?
• With the magic formula (Magic = Competence & Passion)
• If you don’t believe it why should others believe it?
•
•
Imagination
Insights
•
•
Life or death
Uncomfortable
Standalone solution Integrated solutions
Use external supplier
SubstantialMoney
Smallinvestment
Needs internal ownership
Stra
tegi
c im
po
rtan
ce
Complexity
1. Does your organisation already have some mobile
solutions. Can you learn from that?
2. Does your organisation have any components or
platforms already?
3. Do this align with current KPIs and goals?
4. Is it a corporate concern or a departmental concern?
5. How many people will be able to use it? Can you spread
the cost and investment per user?
6. Do your organisation have any strategies or guiding
principles for mobile?
7. Do you need to connect to 10 different backend systems
just to connect one app, that’s a lot of work.
8. Do you already have a business process schema and a
database schema?
9. What is your preferred integration strategy, is it SOA, API
setup or MDM? If you are looking into a platform and
solution check that it’s compatible with your preferred
integration strategy.
10.Focus on Why and What, NOT on HOW when you try to
sell it internally.
patrik.malmquist@sigma.se
@PatrikMalmquist
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