IWDK event - Fundable - Ryan Rutan

CROWDEDHow to create, launch, and grow a business.

A Startups.co presentation spoken by @ryanarutan

NEW WORLDRULES

NEW Opportunities NEW Challenges

CONSUMERSPEOPLE are empowered.

POWERWhat once was theirs – is now yours.

GIMME![gim-ee] (n) Pronunciation Spelling. Give me.

Wait…

Fred

You probably know him.(?)

FAILURE

Massive

Environment?

Resources?

Objectives?

Success?

0+0+0+0=0(Duh).

This is Fred.

PLEASE…

Understand the environment

Plan according to your resources

Define objectives

Understand success

Starting a business is

HARD

50,000,000

6,000,000

Rea

llyHARD.

BUTreasonably

so…

1,500 Days$120,000 Dollars

Yummmm…( ?)

1,500 Days$120,000 Dollars

$A $45,000 a year job.

so…

Starting a business is

HARD(Again).

四 ד أربع4 肆

WHO ARE WE?

24,000,000

Annual Visitors

12,000,000Backers/Followers

600,000STARTUPS

15,000Startup

Registrations/Month

$ $150,000,000Raised in Startup Funding

ROADBLOCK

Simple NOTSingular

The very next step.

WatchYour

Step

5 STAGES

1 2 3 4 5

IDEATION.

VALIDATION.

TRACTION.

$FUNDING.

SOURCING.(Growth)

IDEATION.

VALIDATION.

TRACTION.

FUNDING.

SOURCING.

Secret:The POWER

is in the PURPOSE

IDEATION.

VALIDATION.

TRACTION.

FUNDING.

SOURCING.

HowYOUsee it.

How theWORLDmost likely

sees it.

Do NOT let perspective get in the way of vision.

#SOMERELEVANTHASHTAG

A few ways to validate.

FORUMS

LANDING PAGES

CROWDFUNDING(Hint: It’s not about the money)

Validation with Purpose: The Story of the Staples Contest

63K People helped select

FOUR Startups for Staples to fund

IDEATION.

VALIDATION.

TRACTION.

FUNDING.

SOURCING.

B.Y.O.C

A few ways to:

GAIN TRACTION

LANDING PAGES

MEDIA

RENTED LAND

CROWDFUNDINGas a signal.

The

PROBLEM

FUNDING.

SHAPES

&SiZeS

Let the punishment fit the

CRIME.

Their little steps.

Your vision.BIG

Funding with PURPOSE:

The story of BodBot

things to consider…(Key)

Do not let perspective get in the way of vision. Your own perception can become a leash.

GIVE Purpose. Get Power.(Replace consumers with contributors.)

The Crowd is not inherently good. It’s power can make you – but it can also break you.

The Crowd is not the

ONLY WAY.

Leverage the power of the crowd to enter traditional consumer channels.

We’re all in this TOGETHER.

I want to help.

clarity.fm/ryanrutan/

ryan@startups.co

@ryanarutan