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How to strike fear into your competitor through Mobile retailing
WHAT DO shoppers SEE?
WHAT DOES a shopper actually WANT?
Page 4 Confidential. Invenio Business Solutions 2014
Extend: How to tap into the uniqueness of mobile-first consumers
All digital channels share the same backbone infrastructure
– order management and logistics.
m-commerce requires different approaches to
– identifying, reaching, and satisfying consumers.
Page 5 Confidential. Invenio Business Solutions 2014
Curate: Trigger impulse purchases through well-crafted offers
Mobile shoppers deliberate less when making purchasing decisions
Mobile shopper’s decision journeys—from considering products to purchasing—last just a single day
m-commerce shoppers are driven much more by impulse than by product features or prices:
Page 6 Confidential. Invenio Business Solutions 2014
Entertain: Make mobile shopping fun and easy, not just cheap
Mobile shoppers place the greatest value on intuitively easy navigation and convenient shopping experiences
Provide less information on mobile sites.
Expedite the delivery of products purchased on mobile
Provide specialized assistance with a single click
Page 7 Confidential. Invenio Business Solutions 2014
Lock in: Capture the loyalty of mobile shoppers early
Mobile consumers are more likely to go directly to a retailer’s app than to use a search engine
m-commerce players use multiple tactics to drive repeat visits
Connect the mobile-shopping experience to physical stores to build a true omnichannel experience and locking in customers
Page 8 Confidential. Invenio Business Solutions 2014
Overhaul: Change your pricing strategy and capabilities.
Leverage new data sources
In addition to transaction and basket data, shopper price-perception data, and merchant judgment
Include structured information such as complaints, user reviews, search, click-through, bounce, and purchase rates
Include unstructured information such as tweets or comments on social sites
Create a set of item segments
Create a flexible and manageable number of price segments
Balance customer demand, competitor actions, and economic considerations
Refresh KVIs more frequently
KVCs and KVIs should be updated much more frequently online—even dynamically
Page 9 Confidential. Invenio Business Solutions 2014
Business Architecture: Support the business with a complete solution across social, in-store and mobile
Social Networks
Social Content Networks
Mobility, Promotional & Experience Apps
Customer Interaction
MS Excel & SAP ERP
Customer Engagement Intelligence
Prediction, Profiling, Recommendations
Omni-channel Customer Intelligence
Segmentation, Stratification, Targeting
Customer Lifecycle Management
Sales Execution
Marketing Execution
Target groups CampaignsLead-to-
Opportunity
Visit Execution
POS checks
Dynamic Surveys
Results
Plan beats & execute relevant surveys.
Device agnostic, Offline & Online.
In built Mktg & Sales Analytics
Outlook, Lotusnotes, Gmail Intg.
Service Execution
B2C Omni Commerce Solution
Thank You
Sheejo.Arvind@Invenio-solutions.com
Sales Manager – LoB Customer Engagement & CommerceSource – Retail trends: Mckinsey, Images: Starbucks
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