View
306
Download
0
Category
Tags:
Preview:
DESCRIPTION
Useful Innovation in sport. A Byte Breakfast briefing from 383 and the NBA. Byte is a quarterly event 383 which brings together interesting talks, interesting people and plenty of pastries. For each Byte we zoom in on a specific sector, this time bringing together sports brands, clubs and sponsors. Talks were from 383 and the NBA. This is the presentation from Jules Robinson, Senior Director of Global Marketing Partnerships on innovation within the NBA to drive fan engagement. Speaker notes are viewable below for slide context.
Citation preview
“HOW THE NBA IS INNOVATING AND
ENGAGING WITH FANS IN TODAY’S HYPER-
CONNECTED WORLD”
MAY 2014
2
IT’S NOT ABOUT SIZE IT’S ABOUT ENGAGEMENT
AND THE POWER OF OUR FANS
3
THE NBA IS THE NO. 1 GLOBAL SPORTS LEAGUE
4
A POWERFUL ‘DOMESTIC’ BUSINESS
5
WE LEAD SOCIAL
CONVERSATION
10 MILLIONTwitter Followers
22 MILLIONFacebook Fans
2 BILLION You Tube Views
66
“BASKETBALL IS THE SPORT OF THE MODERN WORLD
INTERNATIONALIZEDWELL MARKETED
FAST PACEDAND URBAN”
CNN
77
WHERE SPORT AND ENTERTAINMENT MEET
THE NBA ENGAGING WITH FANS
9
THE NBA IN EUROPE
117 MILLION FANS7 KEY TERRITORIES
10
THE MOST POPULAR AMERICAN PROFESSIONAL SPORTS LEAGUE
IN EUROPE
*SPORTS BUSINESS
11
GAMES IN OVERSEAS MARKETS
NBA CONTENT AND MEDIAMARKETING AND PROMOTIONS
GRASSROOTS PROGRAMMING
BADGE AND BROADCAST?
SO HOW DOES THE NBA
INNOVATE?
13
REACH IS EASY
ENGAGEMENT IS WHAT MATTERS
14
14
LOCAL CONTEXT
CREATING CONTENT THAT RESONATES WITH
A LOCAL AUDIENCE
1515
CONTENT FOR PARTNERSTHE AVEA FAN APP
16
CONTENT THAT DELIVERSWHAT TV CAN’T
17
QuickTime™ and aH.264 decompressor
are needed to see this picture.
CUSTOMEREXPERIENCES
18
FAN EXPERIENCESCISCO STADIUMVISION
18
WHAT’S NEXT AT THE NBA?
20
UNCLE DREW
ADIDAS
MORE COLLABORATION WITH INFLUCENCERS
QuickTime™ and a decompressor
are needed to see this picture.
21
INNOVATE CREATE ACT
MORE ENGAGING CONTENT
QuickTime™ and a decompressor
are needed to see this picture.
22
THE HEADLINES
THE NO.1 GLOBAL SPORTS LEAGUEINNOVATION THROUGH CONTENT & EXPERIENCES
GLOBAL AND LOCALLEADING SOCIAL CONVERSATIONS
SPORT AND ENTERTAINMENTTHE FOUR PILLARS
2323
THANK YOU
ANY QUESTION
S?
Recommended