View
1.442
Download
1
Category
Preview:
Citation preview
Effectively Using Storytelling in !
Your Life and Work
by @MattRagland !StorySignals.com/pcn14storytelling
Table of
Contents
1. Personal
2. The
Psychology
!
3. Business:
Company-Focused
!
4. Business:
Customer-Focused
Once upon a time there was _____. Every day, _____. One day, _____. Because of that, _____. Because of that, _____.
Until one day, _____
A character is presented with a challenge. He seeks (or is given) help from mentors and collaborators. He formulates a plan and begins the journey. Along the way, he experiences success, failure, and is changed. Upon completion, he returns, ready to help others change.
I want ____, but need ____ in order to ____. ____ is in the way, and I need help from ____ to overcome it and achieve my goal.
Choose your Storyline
I want to run a half-marathon, but need to get in better shape. My
priorities and fitness habits are in the way, and I need help from a
coach or training plan to overcome the challenges and finish the race.
I want to write a book, but need a plan and a practice. My choices on
how I spend free time are in the way, and I need help from other
writers and teachers to overcome the resistance and do the work.
“Stories have the power to transport us and affect our beliefs. Storytellers are often more believable and their mistakes are less apparent than data-dumpers. Furthermore, stories help make information and lessons easier to process and retain” !
Green & Brock Journal of Personality and Social Psychology, 2000
Smoke Signals !
1. Great characters understand challenges and responsibility!!
2. Great characters understand conflict and the role it plays!!
3. Great characters in great stories show vulnerability and seek help
Vulnerability
“Cultivating vulnerability in a relationship or organization is like turning on the lights in a dark room. It’s best to turn on a string of little lights than blind someone with a flashlight.”!- Brene Brown in Daring Greatly
We are dedicated to collaborative and independent creativity, continuously seeking to remove the barriers
which impede such work.
We want our gear to integrate and connect with the outdoor experience, not conquer it. !
!
“We want Topo gear to do exactly what is needed in your outdoor adventures, but nothing more. The pack should be a integrated in to the
experience, and not conquer it. In a way, we want the gear to get out of the way and allow the
outdoorsman to take in the majesty of the outdoors without fussing with his pack”
Jedd Rose, Founder
1. Solving the StoryWhat problem are they solving?!
What challenges are being overcome?!What are the obstacles & conflicts?!
Can anyone else help guide/teach us?!Who else is on the journey with me?
Rockmont StoryWhy we do camp How we do camp
What it looks like (at camp, away from camp)
1. Why we do the work we do
2. How we do the work we do
3. What the work looks like
Problems and Solutions
• Is the problem and solution clear to the customer?!
• Is it a problem they need help with?
Thank You!!matt@storysignals.com!
@MattRagland!StorySignals.com - Where I Talk!TeamHouse.co - Where I Work!
StorySignals.com/pcn14storytelling
Reflect and Project
A free ebook on StorySignals.com
Recommended