Engaging the Digital Natives

Ændr 2. linje i overskriften

til AU Passata Light

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

YOURNIVERSITY

Engaging the Digital Natives

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

THE IDEA

• Provide potential students a real look at life as a student

• The target group is walking around with cameras in their

pockets and is heavy users of social media

• To move away from cliché imagery and promote

transparency

THE GOAL

• To attract the right students and avoid dropouts later on

Yourniversity

How we use it

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

TOOLS

A core of ambassadors

Major events

Custom hashtags

Official social media accounts

AMBASSADORS

WORKSHOP

EVENTS

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

RESULTS

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

MORE THAN 7000

PICTURES, MOVIES

AND TWEETS SHARED

ON INSTAGRAM AND

TWITTER

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

UNEXPECTED RESULTS

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

TAKE AWAYS

• You need to build a community to make content

• Who will support and amplify the content and

why?

• Tool for insight and development

• Don’t be afraid to make mistakes – embrace your

failures and learn from them

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

Thank you!

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

Connect:

dk.linkedin.com/pub/caspar-sørensen

E-mail:

caspar@au.dk