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DEMYSTIFYING SERVER SIDE HEADER BIDDING
Michelle RaubenheimerDirector, Publisher
Development
WHAT DO YOU
WANT?MONETISATION & YIELD
CLIENT-TO-SERVER SERVER-TO-SERVERAUCTION IN SERVERAUCTION ON WEBPAGE
TWO FLAVOURS OF
HEADER BIDDING
TAG
DFP AD
1
2
3
4
HOW DOES CLIENT-TO-SERVER
WORK?
AUCTIONS
3
TAG AUCTION
1
AD SERVER
2
AD
HOW DOES SERVER-TO-SERVER
WORK?
WHAT DOES EACH
SOLVE?CLIENT-TO-SERVER SERVER-TO-SERVER
= €€
How many domains do you have?
How important are cookie matching
capabilities?
How important is auction transparency?
Who are your partners?
What are your KPIs?
HOW DO YOU DECIDE WHICH IS RIGHT
FOR YOUR BUSINESS?
WHAT ARE THE
BENEFITS?
PULSEPOINTPROVIDES CLARITY TO MAKE BETTERDECISIONS
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