View
56
Download
0
Category
Preview:
Citation preview
Digital Advertising
Digital advertising is one of the most dynamic and fastest growing areas in the advertising
industry capable of creating high quality virtual worlds and computer generated graphics and
animations.
The latest (digital) ads use smells and 3D animation to catch and
demand your attention.
Content and messages are displayed on digital signs, typically with the goal of delivering highly targeted messages to
specific locations at specific times.
Digital advertising can deliver what is called Point of Purchase targeting. This is the ability to project dynamic, relevant and captivating advertising messages.
So whether consumers are waiting for a bus, standing in a bank queue or in a
shop waiting to be served, they can be exposed to these digital signage displays.
Digital signage can helps in communicating brand, building a brand and is interactive
and "in-your-face" so to speak.
It is without doubt that digital signage potentially offers a superior return on investment
opportunity compared to traditional printed signs.
Digital Advertising can be highly relevant and targeted.
Recommended