Creating Dynamic Conference Sessions

Presented at: IAEE 2012

Presented by:Melinda Kendall, Vice President, Business Solutions--Freeman

JoAnn Harris, Director, Educational Services Division--American Society of Health-System Pharmacists

Polling Question

What piece of the industry do you represent?Event managementExhibit managementVendor/hotelOther

What We Will Cover

Learning and accreditation standardsEngagement techniquesSession formats that engageHow do we get there?

Learning: Accredited Healthcare Providers

ACE, AARC, CCMC, CME, CNE, CPE, PACE, etc.

Standards in Place

Needs Assessment Practice GapsActive Learning

Learning: Cognitive Psychology

The brain doesn’t pay attention to boring things. 1. Emotions get our attention. 2. Meaning before details. 3. The brain cannot multitask. 4. The brain needs a break.

Brain Rules, by John Medina

Audience Response

Hand raisingResponse cardsTechnology

Audience response systemEvent appPoll everywhere

Audience Engagement

Think, pair, shareTable breakout discussionsFull-room discussionsGames, activities

Session Formats

Discussion:What session formats are there?

Poll: What Session Formats Does Your Event Currently Use?

Single presenterPanelWorkshopTown hallInterviewDebate

(Hand raising)

TV Panel Discussion

Event Panel Discussion

TV Interview

Event Interview

Likelihood to Implement Interview?

A. Very likelyB. MaybeC. I’ll think about itD. Probably notE. Not on your life

(Audience participation cards)

Short Topics

Lightning talks: 5- to 10-minute limitTED conference: 18 minutesPCMA 2012: Three 20-minute keynotes

Short Topics

ASHP Clinical Pearl Sessions

One idea, concept, or fact that has been useful in day-to-day practice, and may not be widely known, understood, published, or taught.

Overall Session Topic5-minute introduction

Five 5-minute pearls10-minute Q & A

Two-Hour Session

Pecha Kucha

20 seconds per slide

20 slides

Engage the Audience

Begin Pecha Kucha

Town hallFireside chatSalonStructured discussionsWorking groupCampground

Engage the Audience

Town Hall

Town Hall Q&A

Fireside Chat

Structured Discussion

Brainstorming

Problem solving

Executive roundtables

Industry issues

Working Groups

AIHA Breakthrough Thinking ChallengeImportant issue in industrial hygienePanel of experts

Introduces issueSets guidelines

Breakout groups solve issueCompete to present to board

Campgrounds

Case Study

Expert outlines the situation.

Audience quizzes the expert.

Audience figures out the solution.

Case Study

Industrial Hygiene Unsolved Mysteries

Hands-On Training

Demonstrations

Engage the Audience

Tapping the expertise in the room

Getting details from experts

News-related information

Questions and answers

Problem solving

Hands-on training

Demonstrations

End of Pecha Kucha

Reality TV Theme

Setting the record straight.

Preparing for new regulations in the industry.

Becoming a scientific writer

Winning methods for solving therapeutic dilemmas

Car Talk

Project Runway

TV Debate

Are Debates Appropriate for Association Events?

Moderator: Chris Metzger

Pro JoAnn Harris 1 minuteCon Melinda Kendall 1 minuteRebuttal Pro JoAnn Harris 30 secondsRebuttal Con Melinda Kendall 30 seconds

Who Won?

Yes, debates are appropriate to my event!No, certainly not!

Talking Head

PowerPoint Principles

Healthcare presenters like lots of data.Healthcare presenters need guidance.Provide guidance to presenters.

For example:• Fewer words on slides• Font size• Use graphs, incorporate pictures

Session formatsCall for proposalsBest speakersIndustry experts Industry journalists/moderatorsTimely or controversial topics

TrendsTechnologyRegulationsChallenges

How Do We Get There?

Summary

Think about engagement.Design your sessions.Invite great speakers.Invite real discussion.Don’t be boring.

Presenters:Melinda Kendall: melinda.kendall@freemanco.comJoAnn Harris: jharris@ashp.org

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