#CHANGE4DESTINATION - 13 proposals for the future of publicly financed tourism marketing 

#CHANGE4DESTINATION

13 proposals for the future of publicly financed tourism

marketing

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THINK TANK PARTICIPANTS

ORGANISATIONAL AND LEADERSHIP PROPOSAL

1. LOCATIONS OF THE FUTURE ARE ENABLERS, NOT FULFILLERS LOCATIONS OF THE FUTURE REQUIRE VALUE-ORIENTATED LEADERSHIP WITH AN EXCEPTIONAL NETWORK OF PARTNERS.

Photo:Greg Snell

2. CHANGE CAN ONLY BE ACHIEVED IF YOU’RE WILLING TO MAKE MISTAKES THE CREATION OF SAFE AREAS FOR TAKING CALCULATED RISKS ENCOURAGES INNOVATION.

Photo: Greg Snell

3. LEAD THE WAY, DON’T FOLLOW MODERN LEADERSHIP AND EXPERTISE IN THE USE OF DIGITAL TECHNOLOGY ARE VITAL TO THE FUTURE ROLE OF PUBLIC ORGANISATIONS.

Photo: Greg Snell

4. THE ROLE OF INCUBATOR: BREEDING NEW IDEAS, NOT JUST SHOWCASING THEM TAKING ON THE ROLE OF INCUBATOR FOR INNOVATION AND GROWTH AT THE LOCATION.

Photo: Greg Snell

TECHNOLOGY PROPOSAL

5. FAST EATS SLOW TECHNOLOGICAL AND SOCIETAL CHANGES ENTAIL NEW TASKS AND QUICK ACTION.

Photo: Greg Snell

6. DATA QUALITY IS THE CORE TASK UNDERPINNED BY A DIGITAL INFRASTRUCTURE, IT IS POSSIBLE TO ADD REAL VALUE FOR THE VISITOR.

Photo: Greg Snell

7. OPEN UP YOUR DATA SILOS ON A PAR WITH GLOBAL PLAYERS THANKS TO AN OPEN DATA STRATEGY AND CLEAR RULES ON USE.

Photo: Greg Snell

MARKETING AND COMMUNICATION PROPOSAL

8. THE END OF THE WEBSITE IF YOU’VE LEFT A TRAIL, NO MATTER WHERE, YOU’LL BE FOUND.

Photo: Greg Snell

BRAND PROPOSAL

9. THE IMAGE IS DEAD – LONG LIVE THE IDENTITY

Photo: Greg Snell

GUEST AND CUSTOMER PROPOSAL

10. THE CUSTOMER HAS NO BOUNDARIES THE CUSTOMER NOT ONLY CROSSES DIGITAL BOUNDARIES, BUT ALSO REGULATORY ONES.

Photo: Greg Snell

PRODUCT PROPOSAL

11. PRODUCT QUALITY IS THE KEY PRODUCT FOCUS – IN DIGITISED MARKETS THE QUALITY OF THE PRODUCT IS MORE IMPORTANT THAN EVER.

Bild: Greg Snell

12. EXCEPTIONAL LEADERS INSPIRE PLAYERS THE PRODUCT, THE VISION AND THE EXPERIENCE IN HARMONY WITH LOCAL PLAYERS.

Photo: Greg Snell

13. HOLISTIC, CROSS-BORDER PRODUCT DEVELOPMENT AS THE CUSTOMER HAS NO BOUNDARIES, PRODUCT DEVELOPMENT MUST HAVE NONE EITHER.

Photo: Greg Snell

#CHANGE4DESTINATION