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Presented at the Harvard Kennedy School to a group of visiting African women working in politics, government and journalism. http://decisionsdi.org/ Supporting links for the attendees: The Twitter tool I use (and I demonstrated during the presentation) is called Tweetdeck: http://www.tweetdeck.com Info re: using Twitter via SMS: https://support.twitter.com/articles/14014# Africa’s top 10 tweeting politicians: http://www.guardian.co.uk/world/2012/oct/30/africa-twitter-blogs-politicians?newsfeed=true
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Social Networking for Political Advocacy and Social Good
Cindy Meltzer The Social Craft
@cindymeltz
Facebook Dominates
The Most Successful Networks are the Most
Accessible
50% Use Facebook on Mobile
The Trouble With Facebook?
16%
Twitter via SMS (Mobile Texting)
60% Use Twitter on Mobile
Twitter Basics
Avatar
Username
Profile description
Location Website
How many people I follow on Twitter
How many people follow me on Twitter
• 140 character messages
• People, brands• Often contain
links (URLs are shortened)
• Thoughts, ideas, conversations, content, events
@mentionsUsing @username is the way you talk to or about someone. This convention is used to:
1) Have a conversation with someone
2) Give credit where credit is due
3) Talk about or reference someone/something
Yes, these “conversations” are public – there is a different way to send private messages if you need to
Always cite your sources when you can – it’s journalistically ethical and good Twitter etiquette
Doing this “pings” the person you’re talking about, so they are more likely to see your tweet
Who is mentioning you?
Retweets: Sharing others’ content
Hashtags
Events
Topics
Chats
Humor
How Hashtags Increase Reach
Using hashtags for social/political advocacy
Using hashtags for social/political advocacy
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