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Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.
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twiplomacy.com
Tweeting SinceYEAR INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER
22007
12
2008
47
2009
17
2010
16
2011
5
2012
Greenpeace was the first international organisation to sign up to Twitter on 4 April 2007. In 2009, 47 percent of the international organisations we looked at joined Twitter.
Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com and follow @Twiplomacy on Twitter for daily updates.
Most Conversational International Organisations PERCENTAGE OF @REPLIES
37% 35% 32% 18% 16%
@eurocontrol
EUROCONTROL@imohq
International Maritime Organisation
@un
United Nations Organisation
@esa
European Space Agency
@who
The United Nations World Health Organisation
Most Active International OrganisationsAVERAGE TWEETS PER DAY
42.5 22.7 20.7 18.7 18.5
@EspacioOEI
Organización de Estados Iberoamericanos
@unfoundation
UN Foundation@unisgeneva
UN Geneva@undp
UN Development
@un
United Nations Organisation
2,226,255 1,989,1091,425,259 1,160,039
@unicef
United Nations Children's Fund
@un
United Nations Organisation
@davos
World Economic Forum
@refugees
UN Refugee Agency
@WWF
World Wide Fund for Nature
1,959,827
Most Followed International OrganisationsNUMBER OF FOLLOWERS
Most Effective International Organisations on Twitter AVERAGE NUMBER OF RETWEETS PER TWEET
@CERN
European Organisation for Nuclear Research
@unicef
United Nations Children's Fund
@un
United Nations Organisation
@WWF
World Wide Fund for Nature
@greenpeace
Greenpeace
130 100 82 69 68
Twiplomacy 2013How International Organisations Tweet
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