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Ed Reggi discusses the social media strategy behind KETC's public affairs program "Stay Tuned."
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Social Media StrategyStay Tuned
Stay Tuned Social Media Strategy
1-2 weeks prior to broadcast engage networks for feedback on episode topic.
During broadcast engage networks on show topic.
After broadcast continue engagement on networks regarding episode topic.
Prior to broadcast
Prior to broadcast
During broadcast
During broadcast
After broadcast
Stay Tuned Social Media Tools
Twitter - desktop and app
Hootsuite
ThinkUp
Twitter Archiving Google Spreadsheet TAGS v5
Spout – for broadcast
Stay Tuned Social Media Tools
frequency of #staytunedstl
Twitter Archiving Google Spreadsheet TAGS v5
Stay Tuned Social Media Tools visualizing #staytunedstl
female
diverse
ages 18-40
St. Louis City
Stay Tuned Social Media Tools
Spout – for broadcasting engagement
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