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Working with C-SPAN, New Media Strategies, along with JESS3, helped create and maintain 6 hubs during the Conventions and Debates. A few of us who worked on the project presented in October 2008 for the BarCamp community in Washington, DC.
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Leslie Bradshaw
Communications Manager, NMS Public Affairs
President, JESS3
William Beutler
Innovation Manager, NMS Public Affairs
BarCampDC II October 18, 2008
Zvi Band
Chief Technology Officer, JESS3
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Sharing Our Experience
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C-SPAN The Opportunities, Technologies and VisionThe Opportunities, Technologies and Vision
Answer: Create and promote
“one-stop-shop” online hubs for the
National Conventions and Presidential
Debates
How can we:
• Leverage social and open-source technologies to further C-SPAN’s mission?
• Introduce C-SPAN to new audiences?• Introduce C-SPAN audiences to
online media, reporting and communities?
• Establish lasting resources with a one-time investment?
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NMS & JESS3 The ExecutionThe Execution• Created innovative online
platforms for users to be informed and connected
• Worked with the Twitter community to brand hashtags #DNC08, #RNC08, #debate08 & assisted with others
• Engaged bloggers and Twitter users through links, emails, phone call interviews, tweets and on-air mentions
• Secured top placements on tech, media and political blogs
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JESS3 The ExecutionThe Execution• Moved quickly for a
one-week turnaround on each Hub, from design to deployment
• Used entirely open-source software
• Based on heavily-customized WordPress
• Ran on Windows IIS servers (don’t do that!)
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JESS3 The Debate Hub TimelineThe Debate Hub Timeline
• Data/Video provided by C-SPAN Archives
• Transcript and video searchable, embeddable, editable
• Powered by MIT’s Simile Project http://simile.mit.edu
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JESS3 Debate Hub Transcript AnalysisDebate Hub Transcript Analysis• Custom PHP/jQuery was powered off C-SPAN Transcripts
• Word Tree was based off http://www.jquery.info/The-TreeMap-plugin
• Sparklines were based off http://omnipotent.net/jquery.sparkline/
• Inspiration from Edward Tufte and http://sparkline.org/
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C-SPAN Getting Down With Digg and TwitterGetting Down With Digg and Twitter
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C-SPAN Adding Access via Qik and YouTubeAdding Access via Qik and YouTube
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“Video, thanks to C-SPAN's awesome convention hub website.”
TIME’s Ana Marie Cox, Swampland blog
C-SPAN Seen as a ‘Resource’ and ‘Hip’Seen as a ‘Resource’ and ‘Hip’
“Nice online channel for videos from conventions, along with live streams on Qik.”PBS’ Media Shift blog
“Check out C-SPAN's convention hub for the Democrats and the Republicans.”Insight CEO Michael Willner’s blog
“C-SPAN Gets Even Cooler”techPresident blog
“When did C-SPAN suddenly get so hip and with it?”
Lost Remote blog
“Is C-SPAN Web Cultured? Seems So. Take That, CNN!”
Mashable blog
Media
Technology
Technology
Politics
Politics
Mainstream
Media
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C-SPAN Providing Access and Showcasing MasteryProviding Access and Showcasing Mastery
“New moment for C-SPAN as a modern Internet information provider.”Sunlight Foundation blog
“C-SPAN has set up a special website just for convention coverage. They really seem to have gotten this new media
thing down.”National Review’s Corner blog
“C-SPAN's loosening of copyright restriction over the past few months (embeddable video is new for the conventions) is enabling bloggers to use C-SPAN content in creative ways and helps to expand C-SPAN's core mission to educate and inform the American populace.”Cable Tech Talk blog
“Kudos to C-Span for understanding the power of social media.”
Blog World Expo blog
Technology
Politics
Media
Media
Conservative
Technology
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NMS Mixing-it-Up with BlogadsMixing-it-Up with Blogads
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NMS The ResultsThe Results• NMS secured 400+ blog
placements; 700+ inbound links; millions of online views
• C-SPAN transformed their image in the eyes of online influencers and tech communities
• C-SPAN reengaged their core political audience through embeddable video and blogger link-backs
• C-SPAN exchanged their limited advertising budget for social capital, search engine optimization (SEO), brand awareness and historical, lasting resources
Furthering their mission, C-SPAN connected millions to the political
process
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We Had a Blast.
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