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Newspapers monetize social media
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Mobile Content Discovery for Weeklies
When your customers are on the move, I am the fastest way to discover what to do next…
You can think of me as the real time version of the paper and the website, answering
questions 24x7.
Tweet “Now” to @Westword for things to do now
I am going to hop through the presentation and illustrate key touch points, like the one below that says “Tweet “Now” to” @Westword
User Interaction
Westword
Westword
Westword
Westword
Westword
Local Bunny automatically respond on your behalf
Users can ask questions 24 x7
Kelly Tweets @Westword Now
Westword Responds: • Nuggets vs. Lakers, Pepsi Center 8:00pm seats
available and starting at $25.50 - click to get tickets http://bit.ly/23edr5
• Fillmore Modest Mouse with swayback 8:00pm (16+) tickets $27.50 click to get tickets http://bit.ly/23ed4e
• Meadowlark Snake Rattle Rattle Snake august 7, 8:00pm. Price $5 at the door
• Cirque Du Soleil Presents Kooza opens August 20. get your tickets here http://bit.ly/234e5t
• ALSO TRY tweeting Cafe, Events, Sports or Deals to @Westword
ads
3 New Revenue Streams
• Paid Placement– Clients purchase premium placement
• Ads– Clients purchase keywords
• Direct– Clients pay to be queriable directly
Additional ExamplesFind the Bunny, to see the additional ways Local Bunny can help Westword monetize it’s content and engage it’s readers.
Tweet “restaurants” to @Westword for where to eat now
Tweet “events” to @Westword for what to do now
Tweet “win tickets” to @westword to win tickets
Tweet “schedule” to @folksfestival for the lineups
Tweet “events” to @westword for show times on demand
Tweet “Diana Krall” to @Westword for details and places to go after the show
Tweet win to @westword to win tickets
Tweet “yogamusic” to
@westword for the activities
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