View
1.025
Download
3
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Media MonitoringTV coverage of the election campaign
July 2010
European Union Georgia
Scope of Monitoring
• Monitoring period: April 26-June 6, 2010
• Monitored news programs:– Moambe (GPB Channel 1, 20:00)– Kurieri (Rustavi 2, 21:00)– Kronika (Imedi, 20:00)– Dghes (Kavkasia, 20:30)– Ukomentarod/Akhali Ambebi (Maestro, 22:45/21:00)– Time News (Real TV, last edition)
• Total: 271 news programs, 4893 news items (2493 relevant)
Methodology
• Quantitative component– Time allocated for candidates/parties– Type of coverage (direct, indirect)– Tone of coverage (positive, neutral, negative)– Use of administrative resources
• Qualitative component– Objective/neutral coverage– Factual reporting– Hate speech– Propaganda/hidden advertisement– Black PR
Quantitative Analysis
Main Trends
Recommended