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EU affairs communication: how online tools can reinforce your cause How to leverage Twitter, Linkedin, Youtube and others tools in EU affairs Examples of effective social media use for public affairs http://www.eu-academy.eu/freeresources/digital-communication-in-eu-affairs-how-to-master-twitter-linkedin-social-media-in-public-affairs/
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Free Webinar - 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel
Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Free Webinar – 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel
WELCOME to the 6th FREE webinar
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
ABOUT THE WEBINAR SERIES
1
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
EU Lobbying, Ethics & Transparency: "Do"-s and
"Don't"-s
Risk Regulation in the EU: Sectors, Advocacy and the Precautionary
Principle
Regulatory Affairs Explained: What you
must know about implementing & delegated acts
How to Master EU Interest Representation:
The BM guide to EU lobbying best practices
7 Tips for Effective EU Public Affairs: Practical
ideas to reach the highest impact for your issue
Digital Communication in EU Affairs: How to master Twitter, Linkedin & social
media in public affairs
EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
GOOD TO KNOW
2
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
SPEAKER & ORGANISER
3
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
SPEAKERMatthias Lüfkens:
Director, EMEA Digital Practice at Burson-Marsteller
Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
SPEAKER MODERATORMatthias Lüfkens András BANETH
Director, EMEA Digital Practice at Burson-Marsteller Director – European Training Academy
Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
1-day EU training workshops on lobbying, communication & decision-making
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
THE PRESENTATION
4
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Digital Communication in EU Affairs
European Training Academy, 03.07.2013
Matthias.Luefkens@bm.com@BMBrussels @BMdigital @Luefkens
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
News breaks on Plux
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
News breaks on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
News breaks on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
News breaks on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The role of Social Networks in EU Affairs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The role of Social Networks in EU Affairs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Effective Lobbying in Europe
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Effective Lobbying in Europe
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Effective Lobbying in Europe
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
AVAAZ vs Monsanto
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
AVAAZ vs Monsanto
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
AVAAZ vs Monsanto
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
AVAAZ vs Monsanto
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Blogs replace press releases
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Fair deal for cane refiners
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Fair deal for cane refiners
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tate & Lyle on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tate & Lyle on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tate & Lyle on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tate & Lyle on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Connecting with MEPs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Chat with your MEPs
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
#EUChat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
#EUChat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Makers on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Making on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Making on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The State of the EU
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The State of the EU
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The State of the EU
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The State of the EU
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The State of the EU
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
EU News Hub
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Official tweets don’t have to be boring
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Reactions to Events
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@AlexStubb
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank YouMatthias.Luefkens@bm.com Burson-Marsteller
@Luefkens @BMdigital
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Questions…?
Type in the Chat Box!
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank you for your attention
…and see you on 17 July!
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