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The Bureau of Investigative Journalism
Who are we?• Since April 2010. Aims are to:
– bolster investigative journalism in the UK. First of its kind.
– identify financial models that will make this sustainable
• £2 million pledge from The Elaine & David Potter Foundation.
• Strict editorial independence and transparency (OFCOM).
• Staff of 3, Freelancers of 10 - 20.
The ‘Crisis in Investigative Journalism’
• Media proliferation resulting in decline in Revenue (Ads and Sales)
• Content reproduction
• Less money and investment in investigative journalism
• Rise of other costs
• Complicated world – need for skills
• The challenge of the reduced attention span
The explosion of choice
Internet killing the investigative journalist?
Newspapers. Remember them?
IMPACT: The ‘Crisis in Investigative Journalism’
Original, in-depth reporting is increasingly scarce:
• Survey of 4 UK broadsheets and the Daily Mail: only 12% of content was original. (Cardiff University, 2008)
• 37% of the 100 largest US dailies had no full time investigative reporters; majority had two or fewer (Arizona State University, 2005).
• Consumer though never had it so good.
How much?
• Massive rise in cost of living, student debt, etc. etc.
• Cost of Lawyers
• Cost of foreign trips
• Lack of governmental help
• Pensions
How to make investigations financially sustainable?
1. MULTI-PLATFORM PRODUCTION
• Single-platform model doesn’t work
• Investigation not defined by journalist’s medium
• Generate sales across as many platforms as possible
• Exploit opportunities from web and multimedia
How to make investigations financially sustainable?
2. COLLABORATIONS
• With other media organisations
• International collaborations
• Profits from international collaborations to subsidise national investigations
The Bureau How do we work?
Self Publication: www.thebureauinvestigates.com
Broadcast: Panorama, Dispatches, C4 News, Newsnight, File on Four, Al Jazeera English and Arabic.
Print: Sunday Times, Observer, FT, Daily Mail, Daily Telegraph. Over two dozen front pages.
Investigations: Iraq War Logs
Wikileaks: Iraq War Log
Investigations: EU structural funds
Investigations: EU structural funds
Bureau: Recommends
Bureau: Recommends
Challenges
• Rights issues
• Exclusivity deals
• The Clash of Personalities
• Who takes on risk
• Current model is still sustained by philanthropy
• 40% produced in advance
• Since 2001 - Sweden's newspapers down 17%: sales of SvD up 12%.
• around two-thirds of front pages are planned,
• Emphasis on original, off-diary stories: agenda-setting news lines of their own.
• Loyal following and reason to buy your paper etc.
Investment works
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