Axel Springer & Vocer ignite talk

@EsraD

10

ThingsI learned about social

video

Pic: http://il5.picdn.net/shutterstock/videos/17883094/thumb/1.jpg

This is not a talk about1. Must work without sound2. Mobile friendly (ie square for vertical viewing)3. Readable text4. 60-90 seconds5. Work on multi-platforms (reversionable)6. Replicable

But it is about tips from Digital people, growing up digital, working in digital

http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-96t.jpg?itok=zGcz2gv3

@carol_olona @Mayousef@BenTavener@ziadramley @mghbbc

80%of all internet traffic in 2019, up from 64% in 2014.

Source: Cisco, 2014

Video will be

315% growth Q4 2014to Q4 2015

262% growth Q4 2014 to Q4 2015

485% growth Q4 2014 to Q4 2015

1. It’s not TVYou need to have a team that live and breathe social.

It's going to be difficult to convince people that social video really matters

2. If you are site based

http://f.tqn.com/y/top40/1/S/D/C/4/justin-bieber-what-do-you-mean.jpg

3. If everyone is doing it

doesn’t mean you should too

i.e. Don’t try to be Buzzfeed

4. Skip the obviousEveryone is doing food and doing it in the same way.

“unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona

5. Give your videos loveIt’s not enough just to publish. Every video needs

to be optimized for each platform.

“ Produce it for yourself first. If you’re not interested, your audience won’t be

either. @mghbbc

Techno fearFear of being differentFear of breaking the ‘rules’Fear of experimenting Fear of talking to competitors(or just laziness)

Place your screenshot here

6. There is still a lot of fear

7. Always experimentTry different apps, different formats

+get to know your data.

8. Many people still don’t care about data

9. There is

numb3rN0 m@g1c

Video is no different, apply your journalism skills. It’s just a different format.

10. It’s still journalism

P.s. No one knows what they’re doing

Special thanks to all the people who made and released these resources for free: Presentation template by SlidesCarnival

￭ Photographs by Unsplash & Death to the Stock Photo (license)

Dance, the old fashioned way

And of course