View
136
Download
1
Category
Preview:
Citation preview
Klaus Enzenhofer
Director Technology Strategy
Why neglecting mobile monitoring is a 1-star strategy!
klaus-enzenhofer
@kenzenhofer
Dominik Punz
dpunz
Product Manager, Dynatrace
This is us!
Couple in bed
http://www.androidguys.com/2017/08/04/play-store-penalize-poor-performing-apps/
Customer frustration and churn
Source: A Recipe For Mobile App Success", Forrester Research, Inc., September 22, 2016
No longer a stand alone solution
Gartner, It's Time to Integrate a Mobile App Strategy Into Your Application Strategy, 27 July 2017 ID: G00327299, Dennis Gaughan, Deacon D.K Wan, G00327299
3 success factors for customer satisfaction
#2: Crash- and error-free
#3: Top performance
#1: Always available
Watch your availability!
Crashes and errorsWatch your crashes!
Loading ...
Watch your performance!
2Thrive your business!
If mobile was a lonely island: Problem solved...
#2: Crash- and error-free
#3: Top performance
#1: Always available
https://xkcd.com/731/
The API teams your app is talking to
…
Focus on the problems that affect your business!
Mobile problems solved...
Why is Max still not happy?
Not only mobile BUT …
Book Flight
Check-In
Stop in Lounge
Inflights
Max Platinum
going on a trip
Today Mobile is core but part of the Multi Digital Touchpoint World
confidential
We need to answer the same questions for ALL digital touchpoints
System Availability Errors PerformanceBusiness ResultDigital Touchpoints:
Mobile AppDesktop Web
Kiosk AppPoS-System
Voice Interfaces (Alexa,...)Rich Client App
System Availability Errors PerformanceBusiness Result
System Availability Errors PerformanceBusiness Result
System Availability Errors PerformanceBusiness Result
Summary
3 success factors
Always available
Crash- and error-free
Top performance
Thrive your business
Define goals
Analyze user behavior
Mobile is not a lonely island
Understand end-to-end dependencies
Focus on the important problems
Multiple digital touchpoints
Mobile only one of many ways how your
customers interact with you
Klaus Enzenhofer
Director Technology Strategy
klaus-enzenhofer
@kenzenhofer
Dominik Punz
dpunz
Product Manager, Dynatrace
Q&A
Recommended