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Mobile Revolution: Seven Years OnRichard FirmingerVP, Flurry from Yahoo
I have ten minutes to tell you…
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
Music
Gaming
Entertainment
Social Networking
Travel
Retail
Messaging
TV
MediaMonthly Flurry Sessions
Source: Flurry Analytics
• Mainstream industry segments joining the app revolution
• Phablets
• App content explosion
Major Growth Factors
158 162
220
On Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35%Mobile Time Spent (Minutes)
20% browser10% browser
TIME IN BROWSER
DECREASED BY HALF
-50%14% browser
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
3 hours and 40 minutes a day
AVERAGE76%
SessionsAnnual Growth in App Usage
Source: Flurry Analytics
784
440
176
985
590
280
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics
Worldwide Daily App Usage Distribution (MM)Mobile Addiction Continues to Rise
63%Apps
37%Browsers
Distribution
2013 2014
Time spent in online retail
52% 66%
Mobile Desktop
Time Spent in Online Retail Shiftsto Mobile & Apps
Source: Comscore, Internet Retailer
58%Browsers
42%Apps
Distribution by revenues
2013 2014
66B
78%
118B
21%
M-commerce sales be leading 500 M-commerce retailers... and M-commerce sales are growing fast
Year-over-year growth
Source: Comscore, Internet Retailer
Source: Flurry Analytics
Europe’s Shoppers Peak During Lunchand Shop Will Into Late Evening
5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am0%
1%
2%
3%
4%
5%
6%
7%
% o
f Dai
ly S
essi
ons
Gaming loses ground to Entertainment,Messaging and Social Apps
45
13
52
68
44
33
Messaging & Socialinc. Facebook
Entertainmentinc. YouTube
Gaming
+50%
+240%
-36%
Q2 2015Q2 2014
Time spentMinutes
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare.
21
33
23
31
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple
Global Mobile Revenues ($USD BN)Consumers Pay for Content
Tablets onlyProductivity & Utility App Usage Across the Day
Source: Flurry Analytics, 100K Device Sample, Feb 2014
SPORTS NEWS & MAGAZINES MUSIC, MEDIA & ENTERTAINMENT
30%53%
29%
158% 144%
103%
All device types Phablets
% Growth in Category Usage and % Over Index (Jan ‘14-’15)Phablets: 3rd Stage Media Booster Rocket
+427% +172%
+255%
Thank you!
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