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6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 1/20
The Summary of Survey Result: Mobile Websites vs. Apps
1. PLEASE DESCRIBE YOUR SMARTPHONE LEVEL USAGE.
Single Answer, Total Respondents : 516
JakPat AppLeading mobile market research in indonesia
# Option Total Answer Percentage
1 Advanced: have been using a smartphone for more than 2 years, use a variety of apps, install similar apps to find out which one is better, can make recommendations to friends on good apps365 70.74 %
2 Intermediate: have been using a smartphone for more than 6 months, occasionally download new apps when friends recommend one109 21.12 %
Advanced: have been using a smartphone for more than 2 years, use a variety of apps, install similar
apps to find out which one is better, can make recommendations to friends on good apps (70.74%)
Intermediate: have been using a smartphone for more than 6 months, occasionally download new
apps when friends recommend one (21.12%)
Expert: have developed mobile apps (4.46%)
Novice: have been using a smartphone for less than 6 months, only have a few apps installed,
mostly use the smartphone by calling, texting and e-mailing (3.68%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 2/20
3 Expert: have developed mobile apps 23 4.46 %
4 Novice: have been using a smartphone for less than 6 months, only have a few apps installed, mostly use the smartphone by calling, texting and e-mailing19 3.68 %
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 3/20
2. WHICH WOULD YOU SAY YOU USE MORE? MOBILE APPS OR MOBILE WEB?
Single Answer, Total Respondents : 516
# Option Total Answer Percentage
1 I use them equally. 284 55.04 %
2 Mobile app 196 37.98 %
3 Mobile web 36 6.98 %
I use them equally. (55.04%)
Mobile app (37.98%)
Mobile web (6.98%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 4/20
3. WHY DO YOU PREFER MOBILE APPS TO MOBILE WEB?
Multiple Answer, Total Respondents : 196
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
7
easier to use (67.35%)
more convenient to use (56.12%)
loads faster than mobile web (48.47%)
mobile apps still work when my phone is not connected to wi-fi or 3g (28.57%)
safer to use (13.27%)
mobile websites don't look good on my phone (10.71%)
Other option (0.51%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 5/20
# Option Total Answer Percentage
1 easier to use 132 67.35 %
2 more convenient to use 110 56.12 %
3 loads faster than mobile web 95 48.47 %
4 mobile apps still work when my phone is not connected to wi-fi or 3g 56 28.57 %
5 safer to use 26 13.27 %
6 mobile websites don't look good on my phone 21 10.71 %
7 Other option 1 0.51 %
Other Option
# Answer Total Answer Percentage
1 Gak ribet langsung klik 1 0.51 %
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 6/20
4. WHY DO YOU PREFER MOBILE WEB TO MOBILE APP?
Multiple Answer, Total Respondents : 36
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
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5
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9
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easier to use (47.22%)
don't have free space on my phone (36.11%)
loads faster than mobile apps (33.33%)
don't like spending money on apps (30.56%)
downloading apps takes too much time (22.22%)
disappointed by apps I've downloaded earlier (22.22%)
safer to use (8.33%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 7/20
finding apps takes too much time (5.56%)
Other option (2.78%)
don't know how to download apps (0%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 8/20
# Option Total Answer Percentage
1 easier to use 17 47.22 %
2 don't have free space on my phone 13 36.11 %
3 loads faster than mobile apps 12 33.33 %
4 don't like spending money on apps 11 30.56 %
5 downloading apps takes too much time 8 22.22 %
6 disappointed by apps I've downloaded earlier 8 22.22 %
7 safer to use 3 8.33 %
8 finding apps takes too much time 2 5.56 %
9 Other option 1 2.78 %
10 don't know how to download apps 0 0 %
Other Option
# Answer Total Answer Percentage
1 frekuensi penggunaan aplikasi jarang sehingga lebih nyaman menggunakan web browser1 2.78 %
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 9/20
5. WHICH ONE BETTER FITS THE DESCRIPTION BELOW? MOBILE APPS OR MOBILE WEB?
Grid, Total Respondents : 284
# Grid Total Answer Percentage
1 mobile app 139 48.94 %
2 same 115 40.49 %
3 mobile web 30 10.56 %
Option : easier to use
mobile app (48.94%)
same (40.49%)
mobile web (10.56%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 10/20
# Grid Total Answer Percentage
1 same 121 42.61 %
2 mobile app 96 33.8 %
3 mobile web 67 23.59 %
Option : safer to use
same (42.61%)
mobile app (33.8%)
mobile web (23.59%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 11/20
# Grid Total Answer Percentage
1 mobile app 114 40.14 %
2 same 102 35.92 %
3 mobile web 68 23.94 %
Option : faster to load
mobile app (40.14%)
same (35.92%)
mobile web (23.94%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 12/20
6. FOR THE FOLLOWING TYPES OF CONTENT, DO YOU PREFER TO USE A MOBILE APP OR MOBILE
WEBSITE?
Grid, Total Respondents : 516
# Grid Total Answer Percentage
1 Mobile App 425 82.36 %
2 Don't participate in this activity 42 8.14 %
3 Doesn't matter; no preference 29 5.62 %
4 Mobile Website 20 3.88 %
Option : Games
Mobile App (82.36%)
Don't participate in this activity (8.14%)
Doesn't matter; no preference (5.62%)
Mobile Website (3.88%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 13/20
# Grid Total Answer Percentage
1 Mobile App 291 56.4 %
2 Don't participate in this activity 97 18.8 %
3 Mobile Website 81 15.7 %
4 Doesn't matter; no preference 47 9.11 %
Option : Weather
Mobile App (56.4%)
Don't participate in this activity (18.8%)
Mobile Website (15.7%)
Doesn't matter; no preference (9.11%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 14/20
# Grid Total Answer Percentage
1 Mobile App 319 61.82 %
2 Mobile Website 108 20.93 %
3 Doesn't matter; no preference 59 11.43 %
4 Don't participate in this activity 30 5.81 %
Option : Music
Mobile App (61.82%)
Mobile Website (20.93%)
Doesn't matter; no preference (11.43%)
Don't participate in this activity (5.81%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 15/20
# Grid Total Answer Percentage
1 Mobile App 359 69.57 %
2 Mobile Website 97 18.8 %
3 Don't participate in this activity 33 6.4 %
4 Doesn't matter; no preference 27 5.23 %
Option : Location-Based Information / Maps
Mobile App (69.57%)
Mobile Website (18.8%)
Don't participate in this activity (6.4%)
Doesn't matter; no preference (5.23%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 16/20
# Grid Total Answer Percentage
1 Mobile App 387 75 %
2 Mobile Website 83 16.09 %
3 Doesn't matter; no preference 26 5.04 %
4 Don't participate in this activity 20 3.88 %
Option : Social Networking
Mobile App (75%)
Mobile Website (16.09%)
Doesn't matter; no preference (5.04%)
Don't participate in this activity (3.88%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 17/20
# Grid Total Answer Percentage
1 Mobile App 163 31.59 %
2 Don't participate in this activity 145 28.1 %
3 Mobile Website 130 25.19 %
4 Doesn't matter; no preference 78 15.12 %
Option : Finance
Mobile App (31.59%)
Don't participate in this activity (28.1%)
Mobile Website (25.19%)
Doesn't matter; no preference (15.12%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 18/20
# Grid Total Answer Percentage
1 Mobile Website 270 52.33 %
2 Mobile App 156 30.23 %
3 Doesn't matter; no preference 54 10.47 %
4 Don't participate in this activity 36 6.98 %
Option : News
Mobile Website (52.33%)
Mobile App (30.23%)
Doesn't matter; no preference (10.47%)
Don't participate in this activity (6.98%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 19/20
# Grid Total Answer Percentage
1 Mobile Website 220 42.64 %
2 Mobile App 192 37.21 %
3 Doesn't matter; no preference 60 11.63 %
4 Don't participate in this activity 44 8.53 %
Option : Shopping
Mobile Website (42.64%)
Mobile App (37.21%)
Doesn't matter; no preference (11.63%)
Don't participate in this activity (8.53%)
6/4/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/2034 20/20
7. IF YOU HAVE TO MAKE A PURCHASE USING YOUR PHONE, THROUGH WHICH SERVICE WOULD YOU
PREFER?
Single Answer, Total Respondents : 516
# Option Total Answer Percentage
1 Mobile app 286 55.43 %
2 Mobile web 143 27.71 %
3 I would never make a purchase on my phone 71 13.76 %
4 Either one 16 3.1 %
Mobile app (55.43%)
Mobile web (27.71%)
I would never make a purchase on my phone (13.76%)
Either one (3.1%)
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