How to build Sticky digital products

#Get stickiness on your app

Let’s share, discuss and apply

Removing clutter increases market share by 805%*

Removing 1 step change the game

Don’t Assume Everyone Uses Tech Like You Do

Pick one for each team to fill in

The user persona: The context

Google Search User profile 1

Step Factor Description

1 Problem What is the problem?

2 Trigger What drives the user?

3 Action Is the user taking an action?

4 Reward Has the user receives any benefits?

5 Investment Will the user invest?

Recap

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Keep going

1. Reflect on what you have learn today

2. Blog your individual learning

3. Complete the action plan and review it with your manager

Andrew Liew Weida

Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights.

@activesun1982

https://sg.linkedin.com/in/andrewliewweida

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