Embracing Mobility: How to Build A Mobile Website that Converts

Copyright © 2016 Leonardo Worldwide Corporation

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Embracing Mobility: How to Build a Mobile Website That ConvertsAugust 10, 2016

Darlene Rondeau, VP, Best Practices, Online Merchandising, LeonardoAhmed Youssef (Joe), EVP Corporate Development & Marketing, Amadeus Hospitality Anatoly Polyakov, Owner, Heart of the Village Inn

Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

support@citrixonline.com

Darlene RondeauVice-President, Best Practices, Online MerchandisingLeonardo

@darlenerondeau

Follow:

@VFMLeonardo

Tweets & Questions:

#LeoWebinar

Ahmed Youssef (Joe)Executive VP, Corporate Development & MarketingAmadeus Hospitalityahmed.youssef@amadeus.comwww.amadeus.com

Anatoly PolyakovInnkeeper / ProprietorHeart of the Village Innwww.heartofthevillage.cominnkeeper@heartofvillage.com

@HeartVillageInn

HeartOfTheVillageInnVT

I don’t have a mobile website because…

Online travel bookings in US done on mobile devices.

Mobility Is Not A Trend. It’s A Fact.

*eMarketer, 2015

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Of all hotel bookings in 2015, mobile bookings accounted for:**

Mobility Is Not A Trend. It’s A Fact.

**Skift, 201

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Mobile website supports planning, booking and on-property experience

Mobile website must be visual, load quickly and facilitate the booking process

Travel Shopping Micro-Moments on Mobile*

*Google, 2016

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Ahmed Youssef (Joe)Executive VP, Corporate Development & MarketingAmadeus Hospitalityahmed.youssef@amadeus.comwww.amadeus.com

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How mobile is gaining adoption& how we see the future

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_ We are the leading technology company dedicated to the global travel industry

_ We are present in 190+ countries and employ 14,000+ people worldwide

_ Our solutions enrich travel for billions of people every year

_ We work together with our customers, partners and other players in the

industry to improve business performance and shape the future of travel

566 million total bookings processed in 2015 using the Amadeus distribution platform1.2 billion passengers boarded in 2015with Amadeus and Navitaire solutions#10 software company in the worldForbes 2015 global rankings

Amadeus in a few words

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Mobile is Gaining Adoption

Of travelers will book trips via mobile device

51.8%

2014 2015 2016

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Google is Acting on the Growing Mobile Trend

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Top 3 Ways for Hotels to Create an Effective Mobile Strategy

Offer a website that is designed specifically for access by mobile devices

Use location-based services to provide relevant offers

Understand your audience’s mobile habits to create the best experience

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Impact of a Mobile Optimized Site for a Hotel

Makes it easier for guests to use and book

Location-based services generate awareness and impulse buys

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Preparing for the Future

Make sure your business shows up on mobile-friendly location services and review sites

Understand how your customers use or want to use their mobile device to interact

with you

Embrace a mobile-first mindset

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Mobile Optimized Apps For Hospitality Are Available Now

DirectBookPlannerPortalAmadeus Hospitality Diagramming

PersonalisedTailor-made experiences unique to the traveller’s preferences

A smooth, door-to-door experience

SustainableEconomically, socially and environmentally responsible growth

Connected

How We See The Future

Key Takeaways

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An effective mobile strategy- Website designed specifically for mobile devices- Location-based service to provide relevant offers- Understand mobile habits

A mobile website makes it easy for guests to use and book

Location-based services generate impulse buys Presence on mobile-friendly location services &

review sites Mobile-optimized apps The future of mobile: personalized, connected,

sustainable

Anatoly PolyakovInnkeeper / ProprietorHeart of the Village Innwww.heartofthevillage.cominnkeeper@heartofvillage.com

@HeartVillageInn

HeartOfTheVillageInnVT

Relying on inbound phone calls & walk-ins Old website was informative, but not visual Not optimized for mobile Impact on revenue and type of traveler Needed our 19th Century property to reflect the 21st Century

Our Business Challenge

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We updated our website several times

Our Vizlly-powered website the best we’ve ever had!

Visual, informative Optimized for mobile

Where We Are Now

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How We Use Our Mobile Website Travel-related research on

mobile is exploding Need to offer attractive and

intuitive experience Responsive mobile website -

tells a consistent story In 2 months, mobile visits up

30%-50% Bookings steadily increasing

My Advice To Other Properties Don’t ignore mobile! You need to be where travel shoppers are You don’t have a second chance to make

a first impression Create a memorable (sales-driven)

experience right away

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Key Takeaways

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Pay attention to mobile Be where your guests are A mobile website is your one shot to

make a great first impression Mix of visuals & textual information Responsive websites improve SERP

rankings and guest experiences

 What type of content would you like to see more of from Leonardo?

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About Leonardo Recap video &

recording of this webinar. Share it with your colleagues

It’s a Wrap

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Coming Soon – October 2016

“Leonardo Conference”7 steps of the Travel Shopping Journey

Notable speakers, leading technologyand hotel marketing best practices

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Invitations coming soon to your inbox

 Based on today’s content, would you attend future webinars by Leonardo?

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Connect With Us!

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leonardo.com

1.877.593.6634

@VFMLeonardo

blog.leonardo.com

amadeus.com

ahmed.youssef@amadeus.com

heartofthevillage.com

innkeeper@heartofthevillage.com

Ahmed Youssef (Joe) Anatoly Polyakov

Questions & Discussion

#LeoWebinar