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There is a science behind sending good push notifications. This deck outlines that science. Appboy's Marketing Automation platform for mobile apps makes things like behavioral targeting, location targeting, scheduling, A/B testing, push campaign metrics, and re-targeting a breeze. Learn more at: Appboy.com
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WAYS TO GET THE MOST OUT OF YOUR PUSH NOTIFICATIONS
7
Use Appboy’s advanced filtering system to target a specific segment of users.
SEGMENT YOUR MOBILE AUDIENCE
1
Use Appboy’s radius and custom polygon location targeting for pinpoint accuracy.
UTILIZE LOCATION TARGETING
2
See what your push notification will look like on iOS, Android, and Windows.
WYSIWYG PUSH COMPOSER
3
Change the copy of your push message in 6 different ways, and choose the push message with the highest open rate.
A/B TEST DIFFERENT VARIANTS
4
Send your push on the best day and at the best time for your users to engage.
5
SEND AT AN OPTIMAL TIME
Always check direct + influenced message opens, and strive the beat open rates on each subsequent push campaign.
6
TRACK PERFORMANCE METRICS
Easily re-target users who did or did not engage with your first push notification. Ensure an optimal engagement rate with this tactic. People don’t always respond the first time.
7
RE-TARGET USERS
FINAL THOUGHTS
Don’t rely solely on push notifications. Employ a multi-channel engagement strategy for best results.
@APPBOYDAVE
FOLLOW ME ON TWITTER!
APPBOY.COM
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