Yogen Fruz Marketing Presentation

#SpotFruzAndreea Nan, Mohammed Al-Hor, Amna Al-Mulla, AlMaha AlMohannadi, Moza Al-Muftah

The journey of the Früz

74%$485 million

Our Fro-yo faces competition

The problem with the approach

Lounge experienceStrong brand imageMarket leader6 flavorsPrice range: 12-38

Probiotic yogurtBlend and MixÜ Sensation10 flavorsPrice range: 9-32

Yogen Früz faces Pinkberry

10%

3.75% Highest GDP per capita

The macro-economy in Qatar

Yogen Früz under the magnifier lens

240 surveys collected 41 participants

Data collection to shape the key

16%

75%

9%

Which frozen yogurt you think you are going to prefer?

Yogen Fruz

Pinkberry

None

41%

56%

2%

After tasting, which frozen yogurt did you prefer?

Yogen Fruz Pinkberry

None

Data collection to shape the key

Below 16

16-24

25-30

31-40

41-50

Above 50

0 10 20 30 40 50 60 70 80 90

3

80

10

14

4

1

2

41

19

15

5

1

Did you hear about Yogen Früz?

NoYes

Number of Respondents

Age

grou

p

Data collection to shape the key

Awareness..

Followers: 7438Last post: April 13,2014Engagement: Poor

The current fro-yo cup is toppingless

Followers: 184Last post: 104 weeks agoEngagement: Poor

The current fro-yo cup is toppingless

The toppings to our fro-yo

SpotFruz is the cherry to our fro-yo

FREE

The way we add the cherry on top

The mango to our fro-yo

The strawberry to our fro-yo

SuggestionsBlackboard Project:Suggested Yogen Früz combinations from customers and staff

Where all the fruits collide

Where all the fruits collide

Benefits of funding the toppings

And…our fro-yo is ready

#SpotFruzHealth made delicious