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Our President & CEO Praveen Ramanathan delivered this presentation at Blue Wave Marketing's 'Marketing Integration Forum'. In the presentation he outlines how companies like Netflix and Analog Devices are leveraging the SMAC Stack in order to maximize their marketing value. He also provides three tools to conduct a self assessment to see where SMAC can fit into your organization's digital strategy.
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WHY THE SMAC STACK IS GOING TO CHANGE THE WORLD…OR HAS IT ALREADY?
DIGITAL SOLUTIONS FOR MARKET LEADERSHIP
December 3, 2013
© Ayantek, LLC Confidential
About me and Ayantek
© Ayantek, LLC Confidential3
Who am I?
What does Ayantek do?
© Ayantek, LLC Confidential4
How Netflix Leverages the SMAC Stack
© Ayantek, LLC Confidential9
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A MASS MARKET STRATEGY
KEY TAKEAWAYS
DIGITAL SOLUTIONS FOR MARKET LEADERSHIP
© Ayantek, LLC Confidential
DRIVE SCALE & LATITUDE
NAVIGATING SHARP CURRENTS
INNOVATE & STAND TALL
TOOLS & FRAMEWORKS
DIGITAL SOLUTIONS FOR MARKET LEADERSHIP
© Ayantek, LLC Confidential
5 Questions: Is SMAC for you?
© Ayantek, LLC Confidential22
Question 1: Does my business involve people and data?
Question 2: Do my [users] care about my [products/service/solution]?
Question 3: Am I interested in collaborating with & learning from my [users]?
Question 4: Are my [users] adapting or will adapt multiple device paradigms?
Question 5: Would technology innovation help grow my business?
Persona
© Ayantek, LLC Confidential23
Responsible for managing his restaurant, hiring staff, advertising, promoting, and is personally invested.
HOW HIS COLLEAGUES DESCRIBE HIM: High energy guy, always on the run Passionate about the restaurant business
KEY JOB REQUIREMENTS: Hire quality chefs and wait staff Oversees menu selection Oversees financial management of the business
KEY SITE TASKS: Read up on products and services Uses products in the restaurant Asks support questions Reads blog
Gary, 32, Restaurateur
Personal InformationSelf-employedLives: San Jose, CA
Personal InformationSelf-employedLives: San Jose, CA
In his spare time:• Spends time with his family• Uses social media for personal
communication
In his spare time:• Spends time with his family• Uses social media for personal
communication
Develop a SMAC Persona
© Ayantek, LLC Confidential24
Social: Uses social media for personal use Interacts with personal stories Takes multiple days to respond to messages
Mobile: Uses a smartphone Utilizes mobile apps to manage day-to-day operations Promote the restaurant via web site and mobile outlets,
other advertising
Analytics: Is responsible for generating new sales for the business
Cloud: Locally based but wants to increase foot traffic
Gary, 32, Restaurateur
Personal InformationSelf-employedLives: San Jose, CA
Personal InformationSelf-employedLives: San Jose, CA
In his spare time:• Spends time with his family• Enjoys bowling with friends
In his spare time:• Spends time with his family• Enjoys bowling with friends
DEVELOPING YOUR SMAC ROI
© Ayantek, LLC Confidential25
High ValueHigh Effort
High Value Low Effort
SMAC Adoption
SMAC ROI QUADRANT
© Ayantek, LLC Confidential26
High ValueHigh Effort
High Value Low Effort
SMAC Adoption
STAGES OF THE SMAC LIFECYCLE
© Ayantek, LLC Confidential27
High ValueHigh Effort
High Value Low Effort
SMAC Adoption
QUESTIONS?
THANK YOU!
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