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Why does everyone hate email?Becs Rivett Kemm
win a copy of modern html email!
Tweet me @becskr and include @forefrontleeds
devs hate it because…
coding like it’s 1999
and sh*t like this
Srsly, gmail
but…email is awesome
For Every $1 spent on email… the return is $43
ThWack-a-vole
http://emailcodegeek.com/thwack-a-vole/
rebel mail
Buy directly from an email!
Other contextual services
email marketing accounts for
24% of eCommerce revenue
(17% spend)
[Forrester research]
search is 38% (43% spend)
[Forrester research]
Be the unicorn!
email artillery
buttons.cm
#emailgeeks
it’s all about graceful
degradation
Some nice emails
folksy virgin east coast
human B&Q
harvey nichols
Resources:
Responsive email without media queries: http://bit.ly/email-nomediaqueries
Fabio from Mailchimp's responsive email template: http://bit.ly/fabio-template
Litmus community: http://bit.ly/litmus-community
Responsive Email Patterns: http://bit.ly/responsive-email-patterns
Thanks! @becskr
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