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Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!
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(And Here’s Why)
Wilt Chamberlain
I’m Jay Acunzo. I made this SlideShare! (sorry...)
I’m a senior content manager at HubSpot, a former Googler, and co-founder of Boston Content, a community group of 300+ content marketing and production pros.
Tweet me: @Jay_zo Read me: JayAcunzo.com
I’m a former sports journalist (I even wrote for a print publication) and a huge sports nut, which explains this crazy idea for a SlideShare.
Photo Disclaimer: In real life, I have both
a torso and limbs.
This is Wilt Chamberlain
This is Wilt Chamberlain
the late, great, NBA Hall of Famer
He was okay at the basketballs...
He was okay at the basketballs...
• 2-time champion • 4-time MVP • Rookie of the Year • 13-time All-Star • 5th in scoring all-time • Named 1 of 50
Greatest Players in NBA History
He was okay at the basketballs...
• 2-time champion • 4-time MVP • Rookie of the Year • 13-time All-Star • 5th in scoring all-time • Named 1 of 50
Greatest Players in NBA History
redonk _____
And he stood an unthinkable (for his time)
And he stood an unthinkable (for his time)
7’1”
He was kind of a big deal.
He was kind of a big deal.
But, there’s 1 thing
But, there’s 1 thing that made “Wilt the Stilt” so laughably great
But, there’s 1 thing that made “Wilt the Stilt” so laughably great that we should emulate...
He was easily
BORED by success
He was easily
BORED by success Yep, that’s worth emulating.
He was easily
BORED by success Yep, that’s worth emulating. Allow me to explain...
Wilt Chamberlain
Wilt Chamberlain
led
Wilt Chamberlain
led the
Wilt Chamberlain
led the
league
in
Wilt Chamberlain
led the
league
in
Wilt Chamberlain
led the
league
He even scored 100 points in 1 game! (March 2, 1962. First and only time in the NBA.)
Then he thought, “Mmmm, nah.
Then he thought, “Mmmm, nah.
I’m bored. Let’s focus
on something else for awhile.”
Wilt Chamberlain
Wilt Chamberlain
led
Wilt Chamberlain
led the
Wilt Chamberlain
led the
league
in
Wilt Chamberlain
led the
league
Rebounds
Assists
Minutes Played
Field Goal Percentage
Free Throws
Rebounds
Assists
Minutes Played
Field Goal Percentage
Free Throws
Rebounds
________
____
____ Assists
Minutes Played
Field Goal Percentage
Free Throws
Rebounds
________ ________
Assists
Minutes Played
Field Goal Percentage
Free Throws
Rebounds
Assists
Minutes Played
Field Goal Percentage
Free Throws
Rebounds
Assists
Minutes Played
Field Goal Percentage
Free Throws
He’d become great at one thing. Then he’d set his sights on something new and dominate that.
Here was an ALL-TIME legend!
Here was an ALL-TIME legend! Refusing to get complacent.
Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well
Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well over and over and over and over and
BUT NOT MARKETERS!
Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital!
Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social!
Content! Content! Content! Content! Content! Content! Content! Content!
When we find one little thing that works
we When we find one little thing that works
beat When we find one little thing that works
it When we find one little thing that works
to
When we find one little thing that works
the
When we find one little thing that works
ground
When we find one little thing that works
ground
(We ruin everything)
When we find one little thing that works
Like Content Marketing?
Like Content Marketing? Want to be GREAT at it?
Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap?
Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap?
You bet your little marketer ass!
Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap?
You bet your little marketer ass! (Now get off my lawn)
Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
Master one, then add something new.
(And repeat.)
I swear to Wilt Chamberlain
You
You
will
You
lead
will
the
You
lead
will
the league
You
lead
will
in the
league
You
lead
will
in the
league
You
lead
will
in the
league
You
lead
will
in the
league
You
lead
will
in the
league
You
lead
will
You’ll be kind of a big deal.
You’ll be kind of a big deal.
YOU
And your audience will love you!
So, be like Wilt:
So, be like Wilt: don’t get complacent
So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing
So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing
& don’t beat that thing to the ground
So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing
& don’t beat that thing to the ground
(Please?)
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